Cero entregas fallidas: el motor de gobernanza de checkout regionalizado de Samsonite LATAM
The Snapshot Box
Client
Samsonite Latin America
Industry
Global Travel & Lifestyle
Tech Stack
Shopify Plus, Checkout UI Extensions, Shopify Functions, Directus CMS.
Top 3 KPIs
Compliance: 100% adherence to local tax and legal data requirements across 9 countries.
Accuracy: 0 failed deliveries due to missing/invalid customer checkout data.
Support: 100% reduction in CS tickets regarding checkout field errors.
El desafío: la crisis del fin de vida de checkout.liquid
The Trigger:
Samsonite LATAM operated on a heavily customized checkout.liquid framework. Each country (Chile, Peru, Mexico, etc.) required specific, mandatory data points—Tax IDs (RUT/DNI), legal authorizations, and localized address validation—to remain compliant with regional laws. With Shopify sunsetting the legacy checkout, Samsonite faced a "Cost of Inaction" where their regional operations would literally stop functioning without a code-heavy migration.
The Barrier:
Shopify's new Checkout Extensibility is inherently safer but more restrictive. The team needed to replicate complex, country-specific logic while avoiding the "Hard-Coding Trap" where every minor text change requires a developer deployment.
La solución: un puente headless para el checkout UI
Desarrollamos una solución de middleware personalizada que le da a Samsonite la flexibilidad de un CMS dentro del entorno de alta seguridad del checkout de Shopify.
1. The Directus CMS Core:
Instead of hard-coding localized fields, we used Directus CMS as the "Brain." We built data models in Directus that store all country-specific text blocks, field requirements, and legal disclaimers.
El "paquete de evidencia" (visuales y datos)
Operational Metric | Legacy (checkout.liquid) | Seeed Extensibility App |
|---|---|---|
Data Compliance | Manual/Risk of Code Drift | 100% API-Governed |
Regional Customization | Dev Ticket Required (1-2 Weeks) | Instant (via Directus CMS) |
Failed Deliveries (Data) | High (due to invalid regional IDs) | Zero (due to forced validation) |
CS Tickets (Checkout) | Frequent | Eliminated |
El resultado: expansión regional sin riesgos
Samsonite LATAM pasó de un checkout frágil y dependiente de código a un sistema confiable, compatible y amigable para marketing. Ya no tienen que preocuparse por entregas fallidas causadas por datos regionales faltantes ni por la inminente eliminación del checkout heredado de Shopify.
"No solo reconstruimos el checkout; protegimos nuestro cumplimiento legal en todo el continente. La integración de Directus con Checkout Extensibility que hizo Seeed le da a nuestros equipos regionales la autonomía que necesitan sin comprometer nuestra integridad técnica." —
— Seeed Architectural Team
