Cero entregas fallidas: el motor de gobernanza de checkout regionalizado de Samsonite LATAM
El resumen ejecutivo
Client
Samsonite Latin America
Focus
Headless Data Architecture & AI Discovery
Tech Stack
Jasper PIM, Klevu AI, Shopify Plus (Transactional), Builder.io.
Top 3 KPIs: 1. Data Sovereignty
100% decoupling of discovery data from the commerce engine. Indexing Depth: Full searchability of technical specs previously hidden in CSVs. Operational Savings: Eliminated 50+ hours/month of manual metadata configuration.
El desafío: la "trampa de los Metafields" de Shopify
The Trigger:
Samsonite LATAM’s catalog is technical. Customers don't just buy "suitcases"; they buy specific weights, dimensions, and TSA-approved features. Previously, these attributes were stored in Shopify Metafields.
The Barrier:
Managing metadata within Shopify at an enterprise scale (9 countries, 20+ stores) is a "convoluted and complex" ordeal.
- The Technical Debt: Metafields are rigid, difficult to bulk-edit, and prone to "drift" between regional stores.
- The Discovery Gap: Most critically, native Shopify search is incapable of performing complex, smart searches on data stored in metafields. High-value product attributes were essentially "dark data"—present in the backend but invisible to the customer’s search bar.
La Solución: El Puente Directo por API
Rediseñamos el stack para tratar a Shopify como una utilidad transaccional y no como un repositorio de datos.
1. The Jasper-to-Klevu Handshake
Instead of the standard PIM → Shopify → Search flow, we built a direct API integration between Jasper PIM and Klevu AI.
- The Logic: All product attributes, technical specs, and category hierarchies are pushed directly from Jasper to Klevu’s indexing engine.
Result: The search engine "knows" more about the product than the Shopify store does. Every technical spec defined in the PIM is immediately a searchable facet in the UI.
El "Paquete de Evidencia" (Visuales y Datos)
Feature | Legacy Architecture (Shopify-Centric) | The Seeed "Headless Factory" |
|---|---|---|
Data Source | Convoluted Shopify Metafields | Centralized Jasper PIM |
Search Intelligence | Limited to Basic Catalog | Full AI Indexing of PIM Attributes |
Sync Strategy | Manual CSV/Spreadsheets | API-First Real-Time Sync |
Store Management | Manual per-store updates | Global Data Sovereignty |
El resultado: descubrimiento de producto a alta velocidad
Al eliminar el "cuello de botella de metafields", le dimos a Samsonite LATAM un motor de datos continental. El equipo de marketing ahora gestiona más de 20 tiendas desde un solo dashboard de Jasper, con la certeza de que la IA de Klevu indexará automáticamente cada nuevo atributo para el usuario final.
"Dejamos de pelear contra los límites de metadata de Shopify y empezamos a construir alrededor de ellos. Al conectar Jasper directamente con Klevu, garantizamos que cada detalle técnico de un producto Samsonite sea una oportunidad de conversión, no una línea oculta en una hoja de cálculo."
— Seeed Architectural Team
