Doubling Search Conversion for Samsonite LATAM via Jasper PIM & Klevu AI Integration
The Snapshot Box
Client
Samsonite Latin America
Industry
Enterprise Travel & Lifestyle
Tech Stack
Jasper PIM, Klevu AI, Shopify Plus, Builder.io.
Top 3 KPIs: 1. Conversion
2x: (100% increase) in Search Conversion Rate. Scalability: Thousands of variants with rich media Automation: 100% Dynamic Category/Collection creation via PIM.
The Challenge: The "CSV Bottleneck" & Search Blindness
Before Seeed intervened, Samsonite LATAM faced a classic scaling paradox. To launch a new brand (e.g., Xtrem) in a new country (e.g., Peru), the team had to duplicate and manually configure a Shopify theme.
The Trigger:
Regional teams were manually uploading spreadsheets to 20+ Shopify instances. This led to fragmented product data, missing lifestyle assets, and inventory inaccuracies.
The Technical Barrier:
Shopify’s native search is restricted to its internal catalog. It could not "see" the complex metadata, lifestyle videos, or custom product options residing in external data layers. For a customer looking for a "Blue Hard-Shell Spinner with Laptop Compartment," the search results were often "Zero Found," despite the product being in stock.
The Solution: The Headless Data Triad
We bypassed the limitations of the monolith by architecting a three-tier data flow:
1. Centralized Intelligence (Jasper PIM)
We moved the "Brain" of the operation to Jasper PIM. Instead of just product specs, we aggregated:
- Category & Collection Logic: Marketing teams now create entire collections, add lifestyle videos, and set SEO parameters in Jasper.
Dynamic Propagation: These updates flow through the API to create or update store pages dynamically without manual Shopify intervention.
The "Proof Pack" (Visuals & Data)
Metric | Legacy Process (VTEX/Shopify Standard) | The Seeed "Headless Factory" |
|---|---|---|
Search Conversion | Baseline | +100% (Doubled) |
Data Integrity | Manual/Prone to Error | Automated Single Source of Truth |
Rich Media Support | Basic Images Only | Videos, Custom Options, 3D Assets |
Category Management | Manual Shopify Setup | Dynamic/PIM-Driven |
The Result: From "Shop" to "Sophisticated Discovery"
By decoupling the data management from the commerce engine, Samsonite LATAM achieved a level of agility usually reserved for tech giants. The team can now launch an entire localized category—complete with rich media—across the continent in minutes, knowing that Klevu’s AI will immediately make those products discoverable and shoppable.
"We didn't just solve a search problem; we solved a data visibility crisis. By using Jasper PIM as the master architect for both products and categories, we've enabled a 'Launch Once, Sell Everywhere' reality for Samsonite."
