Commerce Analytics & Business Intelligence
Square transaction data, inventory, and customer behavior unified in BigQuery and visualized in Looker Studio. Dashboards that answer business questions — not just display numbers.
Three Analytics Layers Most Commerce Teams Are Missing
Real-time or daily batch pipeline that loads Square orders, items, customers, inventory, and payments into BigQuery. Raw data lands in BigQuery; transformed, queryable tables are built on top. The pipeline runs on GCP Cloud Run and never touches a spreadsheet.
Square data joined with your ERP, CRM, or inventory system in BigQuery. One dashboard shows total GMV, margin by SKU, customer lifetime value, and inventory turnover — without exporting from four systems and combining manually.
Repeat purchase rate, average days between orders, cohort revenue curves, and LTV by acquisition channel — built on Square order history in BigQuery. Gives your marketing team the data to make retention decisions.
What an Analytics Engagement Delivers
Data Pipeline (Square → BigQuery)
Automated pipeline that loads Square data into BigQuery: orders, line items, customers, inventory events, payment methods, and location data. Incremental loads run hourly or daily. Historical backfill from your Square account included.
Data Model and Transformation Layer
Raw Square data is not immediately queryable for business questions. We build a transformation layer (dbt or SQL views) that produces business-friendly tables: daily_sales, customer_orders, sku_performance, location_comparison.
Looker Studio Dashboards
Looker Studio reports connected to BigQuery: executive dashboard, location performance, SKU analysis, and customer retention. Dashboards refresh automatically — no manual updates, no CSV exports.
Self-Serve Access for Teams
Finance, marketing, and operations get their own dashboard views with the metrics they care about. Access control limits each team to their relevant data. No engineering bottleneck for standard reports.
Alerting on Business KPIs
Cloud Monitoring alerts when daily GMV drops below threshold, when a SKU goes out of stock, or when a location's revenue deviates from trend. Business alerts, not just infrastructure alerts.
Frequently Asked Questions
Common questions about commerce analytics and business intelligence.
Start Your Analytics Project
Tell us what business questions you cannot currently answer from your Square data.
Square data in BigQuery
Real-time pipeline with full historical backfill.
Looker Studio dashboards
No manual exports, no spreadsheet reconciliation.
Multi-source data joining
Square + ERP + CRM in one queryable data model.
Self-serve for non-technical teams
Finance and ops use dashboards directly.
Start Your Analytics Project
Tell us what business questions you cannot currently answer from your Square data.
Square data in BigQuery
Real-time pipeline with full historical backfill.
Looker Studio dashboards
No manual exports, no spreadsheet reconciliation.
Multi-source data joining
Square + ERP + CRM in one queryable data model.
Self-serve for non-technical teams
Finance and ops use dashboards directly.
