Zero Failed Deliveries: Samsonite LATAM’s Regionalized Checkout Governance Engine
The Snapshot Box
Client
Samsonite Latin America
Industry
Enterprise Retail / Logistics
Tech Stack
Shopify Plus (Checkout UI Extensions), Directus CMS, Google Places API, Google Maps API.
Top 3 KPIs
Accuracy: 99%+ Address Validation Success. Coverage: Full support for non-standardized regions (Peru, Chile, etc.). Customer Satisfaction: Enabled custom delivery instructions for "unmapped" locations.
The Challenge: The "Invisible" Customer
We built a custom address layer that combines the precision of the New Google Places API with the administrative control of Directus CMS.
The Trigger:
In countries like Peru and Chile, Shopify’s native address autocomplete is either non-existent or dangerously inaccurate. Zip codes and provinces are often mismatched, and standard Google Maps pins frequently fail to account for local naming conventions.
The Barrier:
When a customer cannot find their address in a dropdown, they do one of two things: they enter a "best guess" (leading to a failed delivery) or they abandon the cart. For Samsonite, this meant high operational costs for redelivery and lost revenue at the very last step of the journey.
The Solution: A Hybrid Validation Engine
We built a custom address layer that combines the precision of the New Google Places API with the administrative control of Directus CMS.
1. Bypassing the Native Field:
We used Shopify Checkout UI Extensions to inject custom, high-intelligence address fields. Instead of relying on Shopify’s limited regional datasets, our extension queries the Google Places API directly, tailored specifically for the nuances of LATAM geography.
The "Proof Pack" (Precision Metrics)
Delivery Metric | Shopify Native (LATAM) | Seeed Custom Autocomplete |
|---|---|---|
Address Accuracy | Inconsistent/Low | 99% (Verified) |
Regional Coverage | Limited/Non-present | 100% (Peru, Chile, etc.) |
User Experience | Manual Entry (High Friction) | AI-Powered Autocomplete |
Delivery Failure Rate | High (due to invalid data) | Near Zero |
The Result: Frictionless Logistics
By architecting a solution that accounts for the reality of LATAM’s infrastructure, Samsonite has virtually eliminated "Address Not Found" support tickets. The combination of high-precision API data and human-centric delivery instructions has turned the checkout into a logistics asset.
"We didn't just add a dropdown; we mapped the unmapped. By using Directus to manage the regional logic and Google Places for the data, we've given Samsonite a checkout that actually understands Latin America."
— Seeed Architectural Team
