Seeed partnered with HCL Labels to architect a cutting-edge headless commerce solution, empowering them with a scalable, flexible, and powerful platform
HCL Labels, a leader in the industrial labeling space, was facing a critical problem: their e-commerce platform, Volusion, was holding them back. The legacy system offered dwindling support, static features, and lacked the innovation needed to compete in a rapidly evolving digital landscape. The HCL team was tied to a development-only site editing experience, which meant they were unable to update content or run marketing campaigns without technical intervention. This was not only inefficient but also stifled their ability to adapt and grow.
The old site was plagued with a speed performance score of less than 48, creating a poor user experience
The team lacked the ability to self-service content updates, relying entirely on developers for changes
The platform could not support advanced B2B needs like managing over 300,000 SKUs, account management, and personalized products
The old site was plagued with a speed performance score of less than 48, creating a poor user experience
The team lacked the ability to self-service content updates, relying entirely on developers for changes
The platform could not support advanced B2B needs like managing over 300,000 SKUs, account management, and personalized products
At Seeed, we believe in building solutions that are not only powerful but also future-proof. For HCL Labels, this meant moving away from a traditional, monolithic platform to a modern headless commerce architecture.
Empowering HCL's marketing team with a powerful visual editor for full content autonomy.
Standardizing and optimizing the product catalog to handle over 300,000 SKUs efficiently.
Building a flexible, API-first foundation with custom integrations for B2B functionality.
Providing intelligent, lightning-fast search to help customers find products quickly.
A key differentiator we developed was a **personalized label builder**. Customers can now go to a product page, click to personalize, and use a form-based live preview to add and remove fields, including ANSI symbols and danger warnings. Our custom backend then takes this information and generates a print-ready PDF, **dramatically reducing HCL's design and time-to-print process**.
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