Every eCommerce site has both a frontend and a backend. The frontend, as the name implies, is what your customers see when they visit your store. In contrast, the backend manages the application logic and databases of your site. So, in other words, your customers place orders on the frontend and these orders are processed by the backend. Consequently, how those stages interact can have a significant impact on your store’s performance, and by implication, on your customer experience. This is where Headless eCommerce comes in, as it offers extensive customization options and the ability to create exceptional user experiences. Actually, in a 2021 WP engine survey, 92% of enterprise organizations believe that headless technology helped in better customer experiences.
But what exactly is Headless eCommerce, and how can it benefit your eCommerce store? In this post, we’ll look at these questions in more detail and answer why you should consider going Headless with your eCommerce store.
Before we look at some of the reasons why you should consider going Headless, it’s important to first understand the differences between traditional eCommerce and Headless eCommerce. With that in mind, let’s look at what these concepts mean.
With traditional eCommerce platforms, a store’s front end and backend are linked. Meaning that any changes made to either end, impacts the other. Unfortunately, this also means that a change to the frontend can break the backend and vice versa.
Unlike traditional eCommerce, a Headless commerce solution separates the frontend of the store from the backend. So in a Headless commerce architecture there’s no link between the frontend and the Headless storefront; changes to either won't impact the other. At its very core, a Headless commerce solution is designed to deliver exceptional, personalised customer experiences.
But now the question is: How is data managed and exchanged between the front and backend in a Headless eCommerce architecture? With these platforms, data is managed and exchanged by storefront’s APIs.
Likewise, any changes to the store’s code are relayed through these APIs. This gives developers the ability to make changes to the front end without the risk of breaking any of the backend code.
Now that we’ve seen what traditional eCommerce and Headless eCommerce are, let’s sum up the differences between them:
Now that we have seen the full picture, let’s look at some of the reasons why you should consider making the switch:
Nowadays, customers don’t only use their laptops or PCs to browse their favorite eCommerce stores. They also use their mobile devices. In fact, mobile eCommerce has grown steadily in the past few years, and in 2021, the mobile eCommerce market accounted for $3.56 trillion in sales. As a result, it’s vital that you offer exceptional customer experiences across all mobile and desktop devices. Something you can definitely achieve with a Headless approach.
Another way in which Headless eCommerce influences a customer’s brand experience is speed. In fact, 40% of customers abandon a website when it takes longer than three seconds to load while a one-second delay in page load time can reduce conversion rate by as much as 7%.
Thus, if you want to provide exceptional experiences across all platforms and make sure your store’s performance is up to scratch, the best choice you can make is building a Headless eCommerce store.
But now the question is: How is data managed and exchanged between the front and backend in a Headless eCommerce architecture? With these platforms, data is managed and exchanged by storefront’s APIs.
Likewise, any changes to the store’s code are relayed through these APIs. This gives developers the ability to make changes to the front end without the risk of breaking any of the backend code.
Considering the above, isn’t it time for you to go Headless with your eCommerce store? If it is, get in touch with Seeed. We’ve recently partnered with Shogun to deliver tailor-made Headless eCommerce solutions to our clients.
What sets us apart is that we are a Nearshoring agency with more than 10 years of experience in creating custom solutions that ensure unique and exceptional customer experiences. In addition, in all our projects we use the Agile and Scrum project management methodologies, which ensures less implementation time and significant savings on development costs.
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