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showing the benefits of google analytics

What’s the big deal about of Google analytics?

Google analytics is probably the most useful tool that you can install on your website, statistics, behavior, bounce rates and so much more, did I also mention that is free?

Surprisingly we see a lot of stores without the tool, since Google analytics only starts gathering data once it’s installed all the data prior to the installation will not be there, as you can imagine this means that you’ll need to wait at least one month to have reliable data to evaluate your customer behavior.

So stop wasting data, go to Google analytics, sign in, create an account and install the code on your website (we’ll upload a tutorial to our youtube channel before monday make sure to subscribe)

It will provide you with statistics that go from your user location to your user age and sex, amount of visits, new vs repeated customers and many many more.

Let’s review some of our favorites.

1- User location

google analytics geo location

 

 

 

 

 

 

 

 

 

 

 

 

 

The most interesting and addictive of all, it shows you where are your users located from the country down to the city, not only works to find out where are your customers coming from but also to identify threats and locate attackers.

2- Adquisition

google analytics adquisition

 

 

 

 

 

 

 

 

Where are your customers coming from, is that influencer working? are your ads driving traffic? all these answers are ready for you there everything that enters your site and where they came from gets recorded there.

3- Behavior Flow

google analytics behavior flow

 

 

 

 

 

 

 

 

Where they landed? where they went after that? all your customer’s interactions are recorded there, this is extremely useful, it will show you if they like a page, if they don’t this is an extremely powerful tool  to diagnose customer behavior.

And these are only a few tools, Analytics is full of them and they are all free.

Now next time you get a website done or an online store ask your developer or advertising agency to install google analytics from day one.

If you have any questions fell free to contact us.

How to attract more customers online

The truth: It’s all about the money…

You’ll see what I mean.

 

In this digital era it seems obvious that you must have a business online, right?, So you make it happen , hopping for the best.

Doing the homework.

You found the best web developer, a great designer, the perfect package, an awesome product and you even set up your social media for the business. You have done everything that you could imagine, but not a single customer, not even a click in a product. Nothing at all.

Then it’s all about frustration, not knowing what to do and lot of complaints. You might identified yourself with this scenario. And I feel you, I know it I have been there too.

 

Why?

Usually people think that it will be like blowing a candle, but it isn’t. Customers won’t show up from nowhere (that will be a dream come true). You will have to do digital marketing, know your target, select your niche and even create an avatar of the perfect customer (which at the beginning it’s awkward, but trust me, it works).

There are several things that you must do to make your online business succeed. No long ago it was super easy to grow organically, but nowadays its not that simple.

Like in a battlefield you must need a plan, a what to do in case of….

A plan to solve problems with the right tools.

In this case you need to have customers checking your store and shopping from it, otherwise there is no point to have your store open, but how you can get them… You must pay, but not a fortune.

All the changes in every social media platform has made very difficult to grow a business without the knowledge  of how to do it right. I could give you different strategies like hiring an influencer, way to maximize your SEO, how to host a giveaway, how to shipshape every social media profile or how to boost your Youtube channel to grow your business. There are different tools out there to help your business, however is important to know how to do it right. Lets start with the easy ones.

How to get more customers online and not get broke?

  • Google display, this will show your logo, products or images in web pages and blogs related to your business. Not that expensive and generate lots of clicks. It’s kind of broad, but you’ll show up where you need to.
  • Youtube ads, great for brand awareness and good price, don’t be shy video will get your business to the next level.
  • Google shopping, you’ll be more specific, but first you need to be known (brand recognition), otherwise it won’t work because customer don’t buy from brands they never heard of.
  • Facebook and Instagram adds, extremely targeted, but the more targeted they get the more expensive they are.

You want to be sure that your business is out the in front of your audience, you need it to grow, so you have to invest. Do not spend a fortune and try to be sure that you are targeting your niche. Remember to study your analytics too.

If you need an advice to see what you can do with online store contact us for a complimentary review.

 

The Power of Instagram Stories for Business

Unlock the power

Social media has become a powerful tool in any digital marketing strategy. As social media platforms are improving constantly, new business applications are being discovered for them.

That is the case of Instagram, this ever-growing platform with more than 800 million monthly users, introduced “Stories” in 2016. By the en d of 2017 statistics showed 300 million daily active users of Instagram Stories.

IG Stories are basically a compound of photos or 15-seconds videos, that only last 24 hours, but now thanks to a new feature called “highlights” you can save them and leave them available.

In case that you can’t see a opportunity here, let me tell you some more. About 33%of most popular stories come from businesses and more than 20% of the stories made by a business end up int a direct message.

Lets go deeper

Why you should be using IG Stories for your business?

  1. It’s not over crowded at the moment.
  2. Increase visibility and engagement.
  3. Branding.
  4. Get discovered.
  5. Humanize your brand.
  6. Drive traffic to your online store.
  7. Learn about your audience with the polls feature.
  8. Increase followers and leads.
  9. Introduce call to actions.
  10. Fun part of your business.

All the numbers and reasons might sound cool, but now you are asking to yourself “How is it possible to take advantage of this feature in my business?, How can I make it work?” or just saying ” No way Jose, this is not for my business”.

But wait there is a way and I will show you the light…

  • Find a theme of the day and make a story about it.
  • It has to be fun, entertaining and with a good chunk of valuable information.
  • DO NOT SELL on Instagram Stories, but drive traffic to your online store.
  • Plan ahead.
  • Learn about your all the tools within IG stories, that way you will make it fun.
  • Include relevant hashtag and geotag.
  • Use the link feature to drive traffic (only if you have +10k followers), another way is by inviting them to click the link in your bio.

Great ideas for your IG Stories

This will help you get inspired for your next stories, but remember it needs to be as casual as possible and if you can use video instead of photos, that will be a plus.

Take your audience with you in a “day in business life” show them how everything works, introduce your business partners, take your audience special meeting or especial events.

Mini tutorials, a great way to show how your product works and best practices.

Tease with behind the scenes or how it’s made.

Celebrate important dates, achievements in your business or great things happening in your niche market.

This is just a start, now you have to get creative! Now is your turn to give Instagram Stories a try and transform it into a great channel for your brand.

 

I know it’s hard to keep up with all the social media changes and also run a business. However, I hope this information can make it a bit easier. If you have any questions don’t hesitate to contact us, we are more than happy to help.

Have fun and see you next time. 🙂

If yo need any help or have any question drop us you info down here

 

Managing bad comments or bad reviews

How to manage a bad comment or a bad review on social media platforms?

A bad comment is bad for business they say. Not all the time!

When you do business online any kind of business from being a travel blogger, mommy blogger, crafty entrepreneur to a well known brand with lot of products or services, it’s fact to come into contact with different people.

The beauty of social media platforms is that they’re open to the world and you get exposure.  Exposure comes with a price. Your product, service or content does not have to be loved by everyone.

There is not solution to this matter and as one of my favorite singers says “Hater will hate”, that’s their job! But think about this, a bad comment is a comment after all. What you should do is learn how to manage it. Good things comes after bad ones, remember that.

Let me share some tips that will help you:

  1. Do not panic, this is so important.
  2. Read carefully, because you need to understand an emotion and what it’s trying say. Maybe you could get better as a result of this comment.
  3. Let everyone know that you’re open for any comment and wiling to fix if it is in your hands.
  4. Never delete a bad comment, the best way is to address them in a good way. However, those inappropriate ones might be better to remove them.
  5. Put yourself into their shoes and give an answer that will help to calm down the fire, even if it wasn’t your fault.
  6. Time sensitive, the key here is to monitor constantly, do not delay your response. Don’t let it go until is settle and keep monitoring.
  7. Fighting is never a solution, even if you know you’re right. Keep calm you, got this!
  8. Keep track of bad comments, because you’ll be able to give follow up to them and even know if this is a real problem in your business.

The digital world comes with greatness but also with nightmares. You spend time and effort to reach that greatness, but you have to master those nightmares too.

 

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social media calendar

Social Media Content Plan

Social Media Content Plan

Why you need a social media content plan?

Like everything in life, when you set a goal you’ll also choose a path that will help you achieve it.

A series of steps to keep your ideas organized, being able to monitor any outcome and knowing what to do when something goes wrong.

If a plan is being set, then is easier to make arrangements and adjustments depending on your customers behavior. With a plan you’ll be able to know what resources are need it to make it happen. It’ll keep your business focused on important strategies while saving time.

How to make a content plan?

  • Set goals for the month, be realistic on what you expect.
  • Depending on your goals, make a list of content to publish, include photo to post and don’t forget hashtags.
  • Set ups a photoshoot day for your monthly content if need it. You own photos will produce more engagement, so get creative.
  • Determine responsibilities. What to do?, who’ll do it?, how? and when?.
  • Keep in mind important dates during the month. This way you’ll avoid awkward posts.
  • Every social media channel is a different environment. Review each content before you post.
  • Set a spread sheet with your content, photo, hashtag, date to publish and responsible. this way it will be easy to monitor and keep track of results.
  • Last but not least, keep in mind your audience and what they expect from you.

Having a content plan will help you work better while creating great content for your audience.

Out of ideas? Here is a whole month of them, but don’t forget the tips above:

This is February with extra days to help you out.


Lot of info to process… I know, but if you need extra help we are all ears, contact us!

Remember there are other posts that can give you the answer to your question, check them out.

Good Luck!!!

 

 

 

Creating Social Media Success

The Promise

Who doesn’t want to be a Social Media celebrity, with thousands of followers willing to buy anything that promote?, sounds like fantasy!

Social media success does not happen overnight, it takes time and extraordinary efforts.

As a matter of fact you will need to learn, understand and anticipate different aspects of your audience depending on the social media platform.

 

Understand The Basics

Define your ideal customer

When you don’t know who you’re talking to, your message gets diluted in the crowd. In other other words, all your time and money will be wasted.

This is when the use of an avatar is a great idea, because you’ll shape it into your buyers persona.

This character will be the perfect customer and the perfect fit for your products or services. But there is a catch!

You must know everything about it and I mean EVERYTHING.

Give shape to this magical person, get creative and be specific. Here are some questions that might help you create the most important person in your business.

  • Name it, you have to do it, (Lets use Frank for example).
  • Where does Frank lives?
  • Age?
  • Marital status?
  • Any kids? How many?
  • What does he do for living?
  • Income $$$?
  • Hobbies?
  • Style?
  • When does he goes on line?
  • What was his last search?
  • Where does Frank shop, eat, party, relax, exercise (and so on)?

You need to know every detail of that perfect customer, the one that you’re looking for that will fall in love with your products, brand and services.

 

One size doesn’t fits all

Don’t try too sell your goods to everybody, that old strategy does not work anymore.

Understand the relationship between your product and the ideal customer. Take this for example.

Product: a ball. Ok great but, narrow the information.

  • This ball is for a boy or a girl?, the design and color matter.
  • Appropriate for what age?, not every size suite every kid.
  • Used? Specific sport or activity?, it’s not the same a soccer ball than a golf ball.
  • Is this product will be available at an specific location?, some communities won’t be able to use with your product ( I mean imagine golf in Alaska).

Questions like those will give you more specific information about why your product is different from others.

Learning about customers behaviors and characteristics from your buyer persona won’t guarantee you success, but is an essential part to make it happen.

 

Social Media is not just for fun, is a great tool to showcase your products while educating, informing or entertaining your audience, but it has to be done right.

If you need any help just ask!!!

 

Facebook is making drastic changes

Big Facebook Changes

2018 a year for changes in social media. Lets face it,  did you really think that everything was going to keep moving smoothly?, Nope!

Here it comes, more changes to Facebook Algorithm were announced at the beginning of the year.

The main goal of these changes are to connect people through meaningful interactions, while they spend more quality time on the social platform.

The change will affect directly the news feed; it will decrease the bombarding of posts from businesses, brands, publishers and media, which means less information too. Instead posts from family, friends and groups will be seen as a result.

This reaction came after a research,  showing that interaction between the people you care about was more engaging over other types of connections. This comes after a decrease of active consumers on the platform, different fakes news published and the increase of users only engaging through live-streams.

What does this means for your business?

A game changer for businesses. Expect less engagement and less content shown to your audience.

In other words, if it’s not making a conversation it won’t show up.

However, paid ads were not mention, suggesting a way to be seen as a result of the changes. Which might also bring an increase of price for advertisement too.

It seems that this won’t a fair game.

What can we do to battle the giant?

  1. One way to go around might be by using more user generated content (UGC) and influencers, that bring genuine character to every interaction.
  2. Create better content that inspire others to spar a conversation around it, with more opportunity of sharing it.
  3. Pay for ads to promote your posts.
  4. Live-Streaming constantly.

Now it is time to monitor closely the changes, to be able to come up with better strategies and get around the algorithm to make work in our favor. Don’t wait for the changes to come, work ahead with the little information that has been shared.

 

If you are here for business and you like great info to help your business, please subscribe or just keep an eye on our social media for more news and tips.

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Influencers under the scope

Influencers Under the Scope

Last year we saw how big brands used Influencers Marketing to promote their products and grow their engagement with their audience. Now lets check what’s important to know about “the Influencer” behind this tactic.

Influencers and Micro-influencers

They are like celebrities or stars in Social Media Networks, providing trustful comments and information about a product or service, but in a human way.

They have the ability of influence over potential buyers and can have a big effect on their purchasing decision.

 

Macro vs Micro

Macro-Influencers (Influencers:) are like superstars with a huge audience to engage with, while some comments or questions can get diluted over tons of comments.

Micro-Influencers: are more locally stars, with a smaller size audience, but with more impact and feedback.

Influencer Marketing is a form of  marketing, that can be part of your Social Media Marketing.  These social media stars (well informed and knowledgable people) give advices, comments, reviews and share their personals experiences and interaction with your product. They have the ability to build trust and confidence around your product, in the way that a prospect buyer is willing to buy.

Is a way of word of mouth in a broad channel.

So, if this is not a part of the business strategy for 2018, now it’s time!

Influencer marketing is rising everyday. Live-streams will keep providing a genuine interaction and engagement, and also videos will be an important tool.

Take Advantage

  1. Engage better with your audience using videos or live-streams on a regular basis.
  2. Let the influencer show all the best applications for the product.
  3. Show behind the scenes and how its made, like an interview type program conducted by the influencer.
  4. Accounts takeover for stories, where the influencer is able to take followers to your account.
  5. Product review or testimonials from real users, even if they are not influencers also work.

Don’t leave money on the table and use all the tools and strategies available to make this 2018 a wonderful year. It will be great for E-commerce and Social Media, be sure to keep it up.

 

If you are here for business and you like great info to help your business please subscribe or just keep an eye on our social media for sweet and juicy tips.

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Holiday shopping frenzy

8 tips to Enhance your marketing strategy for the holidays

What’s all the fuss about Holiday Shopping?

From early November until the end of December, business owners might see an increase of revenue. Months that are all about gifts and sharing. The most profitable time of the year might need help.

Your products will need to pop out from the crowd and face the fierce race to be the chosen one. The perfect product for a prefect gift.

Dates like Black Friday and Cyber Monday are when customers will get more active. Afterwards, they’ll keep looking for any seasonal deal. Then after Christmas it will be more about stocking for next year.

A Holiday Marketing Campaign will with this task.

Some ideas to make it happen:

  1. Have you ever heard about “Who hits first, hits twice”. Well yes early birds in promotion their products and deals will have the advantage. Start early and engage with more customers.
  2. Know your target, their behavior and what motivates them. Check your analytics for better understanding. This way you can create a promotion with knowledge.
  3. Find out the holiday that fits your products and target. You’ll be able to create a campaign that create an impact and tech your goals.
  4. Think outside the box. Coupons are old fashion, try to add some value. For example if you sell copper mugs show them the recipe of the Moscow Mule and how cool it will look in your product.
  5. Use every channel to promote, but keep in mind their limits and regulations. Posting time and great photos will be the key.
  6. Paid ads, a must during this time to expand your reach.
  7. Share in advance your deals with loyal customers. They can plan ahead and keep you in mind.
  8. Be genuine and creative, this can make a huge difference.

This is the most stressful time of the year for a business owner, with great results.Try to have fun with your precious customers and enjoy the season.

Happy Holidays.

 

Remember to check us on social media for daily ideas to help your business.

Instagram, Facebook, Twitter

You need more than a pretty website, 3 tools to check your website performance

When a webpage is super nice, features awesome products that anyone may buy and also show great photos of their products; The first thing that cross your mind would be “they must be making lot of money online”, right?. But could not be true in some cases.

A website could look awesome and it might seems to be working great, but you have to look deeper. Find out if it really works that well.

It’s not only about a good looking site, it takes more than that to build a great working online store.

So, if you feel like this is your case , don’t feel guilty. Take action and put it to the test.

Here are some ways to know how and what to change, in order to make your online store work better!

3 Tools to improve your webpage.

Change your strategy but with knowledge.

  1. Google Page Speed: Measures the performance, quality of the code and the loading speed of your website. This is something critical because without a good performance your website won’t show up to any audience. It will be like it’s invisible. If you want to sell you must be there.
  2. Google Mobile Friendliness Test: It will test the performance of your site on mobile devices. Mobile environment is changing the game, people are searching and buying from their phones everywhere. As a part of the search engine algorithm, it’s a fact that if your site is not mobile friendly you’ll rank in the first pages of a search.
  3. Google Analytics: This tool will give you information about your audience behavior and track their interaction with your site. With this information you can adapt your strategy to get stronger results.

These tools will give you a great amount of information that you could use to optimize your site and work at the pace of the changing algorithms. You’ll have better chance of getting more profits if your site works better than it looks.

 

We are here to help, so if you have any question come over to any of our social media channels and leave us a comment or question.

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