To buy or not to buy followers?
This is always a good question. Today everyone is obsessed counting followers and seems like a contest or a race to hit a large amount.
People are thinking that with them it will be just enough to make it work on social media (mmmm, not really!).
It’s very important to understand the purpose of your social media if you are doing business with it.
It’s like any other tool or strategy, it has to deliver a result to your business. Social media, as a business tool is a sales channel. A place to showcase your product, being part of a real customer’s lifestyle.
Building a community is not about the amount of followers you can get from one day to another. Is more about the real people that you are able to attack and maintain, specially if you’re trying to sell or promote a product.
Behind those likes is important to have real people that at some point will be able to buy and then share the experience with others. Genuine people that will show the greatness of your product, not robots that just hit like on every post.
Is very tempting to buy a few thousand followers , just because it will look great on profile. Think twice, those followers are not real. They are not your target and they will not buy from you. They are just machines hitting like without engaging. In reality it will be an empty number hurting your analytics and making the real work even harder. You need proper numbers to compare your metrics and make decision over them.
It’s up to you how you want to manage or use your social media. The important thing is that you have the knowledge to choose what is right for your business, so instead of likes you get to see conversion$$$$.
Here are some options:
- Use promoted posts or ads, they are a good way to reach new customers.
- Try to run a contest, you can offer a give away when they tag few friends.
- Add Call To Action so your target know what to do.
- Engage in real conversations, answer questions and comment on others accounts.
- Share value content about your product, but don’t make it feel like a promotion.
No matter what you choose if it will be organic, paid or a mixed, the most important is that you understand the purpose of that strategy and use it well.
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