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Holiday shopping frenzy

8 tips to Enhance your marketing strategy for the holidays

What’s all the fuss about Holiday Shopping?

From early November until the end of December, business owners might see an increase of revenue. Months that are all about gifts and sharing. The most profitable time of the year might need help.

Your products will need to pop out from the crowd and face the fierce race to be the chosen one. The perfect product for a prefect gift.

Dates like Black Friday and Cyber Monday are when customers will get more active. Afterwards, they’ll keep looking for any seasonal deal. Then after Christmas it will be more about stocking for next year.

A Holiday Marketing Campaign will with this task.

Some ideas to make it happen:

  1. Have you ever heard about “Who hits first, hits twice”. Well yes early birds in promotion their products and deals will have the advantage. Start early and engage with more customers.
  2. Know your target, their behavior and what motivates them. Check your analytics for better understanding. This way you can create a promotion with knowledge.
  3. Find out the holiday that fits your products and target. You’ll be able to create a campaign that create an impact and tech your goals.
  4. Think outside the box. Coupons are old fashion, try to add some value. For example if you sell copper mugs show them the recipe of the Moscow Mule and how cool it will look in your product.
  5. Use every channel to promote, but keep in mind their limits and regulations. Posting time and great photos will be the key.
  6. Paid ads, a must during this time to expand your reach.
  7. Share in advance your deals with loyal customers. They can plan ahead and keep you in mind.
  8. Be genuine and creative, this can make a huge difference.

This is the most stressful time of the year for a business owner, with great results.Try to have fun with your precious customers and enjoy the season.

Happy Holidays.

 

Remember to check us on social media for daily ideas to help your business.

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You need more than a pretty website, 3 tools to check your website performance

When a webpage is super nice, features awesome products that anyone may buy and also show great photos of their products; The first thing that cross your mind would be “they must be making lot of money online”, right?. But could not be true in some cases.

A website could look awesome and it might seems to be working great, but you have to look deeper. Find out if it really works that well.

It’s not only about a good looking site, it takes more than that to build a great working online store.

So, if you feel like this is your case , don’t feel guilty. Take action and put it to the test.

Here are some ways to know how and what to change, in order to make your online store work better!

3 Tools to improve your webpage.

Change your strategy but with knowledge.

  1. Google Page Speed: Measures the performance, quality of the code and the loading speed of your website. This is something critical because without a good performance your website won’t show up to any audience. It will be like it’s invisible. If you want to sell you must be there.
  2. Google Mobile Friendliness Test: It will test the performance of your site on mobile devices. Mobile environment is changing the game, people are searching and buying from their phones everywhere. As a part of the search engine algorithm, it’s a fact that if your site is not mobile friendly you’ll rank in the first pages of a search.
  3. Google Analytics: This tool will give you information about your audience behavior and track their interaction with your site. With this information you can adapt your strategy to get stronger results.

These tools will give you a great amount of information that you could use to optimize your site and work at the pace of the changing algorithms. You’ll have better chance of getting more profits if your site works better than it looks.

 

We are here to help, so if you have any question come over to any of our social media channels and leave us a comment or question.

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10 Tips to get your Store ready for the Holiday Shopping Season

Ready for holiday shopping season?

Shopping season madness is just around the corner.

With less than 30 days away the shopping madness is getting closer to make any business owner’s life a bit stressful.

Is a fact that people wait until this time of the year to take advantage of any discount available. A tradition to protect their budgets.

As soon as November shows up, wish lists are written down, as well as discount magazines are sent out. Expectations are created and the environment gets tense. It’s like a frenzy to get the best deals for trendy products.

Customers are on the run, like a race to get as much benefit as the can afford. On the other hand for business owners is the most profitable season, which is way is also a great opportunity to be prepared and make it happen. Maximize profits and end the year worry free.

This year online shopping will play an important role, with an increase of 18%. People are planing to buy  more online instead of at the brick-and-mortar madness. It sounds like a bad news, but if you want to beat the prediction you better get your strategy in shape. You need a online store working right now!

Here we share some ideas to help you with this busy and magical time.

Ready, Set, Go…

  1. Refresh your online store, make it easy to use for customers.
  2. Need to be mobile friendly, it’s a trend to buy from their mobiles this days, don’t waste this opportunity.
  3. Customers are looking everywhere for the perfect gift, be present everywhere online.
  4. Video ads on social media will have a huge impact, don’t stay behind.
  5. Inventory, check it, re-check and re-stock.
  6. Give a little extra “FREE SHIPPING”.
  7. If you are not on Shopify, check your service provider you don’t want your web store slow, crashing, collapsing or out of service.
  8. Get your lists ready too, send your loyal customers special deals.
  9. Showcase all your products, even if they’re out of fashion. It’ll be a good chance to sell it.
  10. Display in store what they are looking for online.

The busiest time of the year for your online store will be November and the first two weeks of December, so if you have your strategy in place, don’t forget to get some help as well a lot of shipping material.

We know you are doing your much more than you can to be at the top of the game for your business, but you don’t have to do it all by yourself. Let us help you.

We can refresh and customize your Shopify store, design or re-design your logo, create online ads based on analytics, upload products, manage your social media and also install apps to help your online store work even better.

You still have time to get you online store working!

Shopify store and no sales? try a paid theme!

We all know the formula (new Shopify store+Money on marketing= no sales), is your store in Shopify not selling anything or just not enough?

Get a paid theme.

Yes if your store is not selling you should get one, Shopify free themes are as good as they can be, and often they can be useful to start and set something that only your friends and family will access, after all they know you, they know you will deliver. But an stranger buying from a store that looks ugly or that¬† doesn’t display the products right, well that’s not gonna happen.

I’m sorry to tell you this but on the internet we do judge books by their cover, this means that you do need to look not perfect but you have to look gorgeous, our dear internet is full of scams, frauds, phishing etc. You can’t expect anyone to buy from an ugly store.

Paid Shopify themes will give you the chance to look professional fast and easy, they’ll give you the option to add more content to your home page, have better looking sections and feature your top selling products the right way.

But wait, it’s not only about the look

Shopify paid themes are also designed to feature your products better, you’ll have bigger product pictures, description tabs and accordions, color swatches, extra pictures etc. most of the paid themes also behave better under the hood, they are designed to please the search engine and to load fast, really fast. They are also ready to feature your Instagram and twitter accounts and they come with the email capturing pop up included this means less apps to install that will slow down your store.

You’ll also get support, paid themes have great support, you can count on the developers of the theme if you need help performing tweaks and little improvements.

They’ll raise the bar for you

The more you have the more you want, your perception will improve, now you’ll want your store to look professional pushing your picture taking to the limits, because the look and feel of your store is now a priority the entire concept of the company will change, you’ll evolve from the I have a store to I have an eCommerce site.

Sales will increase

What does good looking and trustworthy have in common? they get all the customers, your store will be now a mature sales funnel creating trust on your customers from the first interaction. Also are you really willing to put advertising money on a store that looks like a weekend project?

Make it yours…

Now that you don’t have a stock looking theme is time to give your store a more personal look, take your own product pictures or hire someone to do it, it’s also time to include you in the formula, forget about being an anonymous seller social validation has proved that people want to do business with people, tell them your story, show them your face, your way of living, show them who you are.

If you need help at any point of your eCommerce journey we are here for you.

 

 

Social Validation as Marketing Tool

Influencers effect on buying patterns

With the rised of influencers and micro-influencers to promote products on social media platforms, the social validation has become an important aspect to keep in mind to social media campaign or marketing effort.

Nowadays buyers decisions are based on opinions and recommendations of others, seen on this digital platforms.¬†Seems like these “social media celebs” are not the only ones to be trusted, because people want to see real customers using the products too.

True! Social validation has been around for decades, but the difference is that with today’s technologies is easier to reach and attract customers.

Massive  changes in social media platforms has given the chance to developers to create more specialized apps to aid with social validation and with the issue of real customers feedback.

Instagram with it’s large amount of users and it awesome visual content, is the ideal platform to generate social validation visually.

That is why the decision to develop an app able to promote products being used by real customers and not just paid ads or influencers that will approved the product.

Introducing PhotoReview

A brand new app developed by Seeed LLC for Shopify online stores owners, to generate social validation through real customers using the store Instagram feed.

A short Q&A session with the mind behind the app

  1.  What is PhotoReview?

    ¬†It’s a social validation tool, designed to work as a visual review, validating a product using pictures from your Instagram account.

  2. How does this app works? Just add the script or code to your product page file, add a hashtag to your product tags, and post on Instagram with the hashtag, the app will match each post with the product that contains the hashtag.
  3. How it will help to increase my sales? Customers will be able to see the product in use by different people and in many different ways, this not only validates the product but also gives a more human approach than the professional photos that a product usually has.
  4. Why do you think a customer’s review is so important?¬†They are important because they create trust, they work as an indirect version of the traditional word of mouth.
  5. How the idea of the app came to your head? We needed a way to validate the effectiveness of fishing lures, so I thought what if we can place a photo of every single fish we get with that lure? and that was how all started.
  6. In your experience, How it was to create this app?¬†It’s an extremely long process, each platform is different, and you have to adapt the app not only to Shopify but also to the server, the themes and comply with Instagram requirements.
  7. What does it takes to create any app? A great team of developers, someone in charge of the quality control of the functionality and another one to control the code that the developers deliver, in other words a team of experts.
  8. How difficult it is to work with big companies like Shopify and Instagram? Extremely difficult, because you never talk to a person, everything is done by email or tickets, it can be very frustrating to wait 3 days to get a yes or no.
  9. What happens after the app is ready? What you should do? Market the heck out of it, offer it to customers to get reviews, basically advertise it all over the place.
  10. What do you think is the next technology that will bloom in terms of apps? Anything related to augmented reality, the ability to see the item in the right place, like a base or a lamp in your living room, this will not only increase sales but also decrease product returns, because the customer will be able to perform a more intelligent purchase.

If you have any question leave a comment below or fill up the form.

Is it OK to buy followers?

To buy or not to buy followers?

This is always a good question. Today everyone is obsessed counting followers and seems like a contest or a race to hit a large amount.

People are thinking that with them it will be just enough to make it work on social media (mmmm, not really!).

It’s very important to understand the purpose of your social media if you are doing business with it.

It’s like any other tool or strategy, it has to deliver a result to your business. Social media, as a business tool is a sales channel. A place to showcase your product, being part of a real customer’s lifestyle.

Building a community is not about the amount of ¬†followers you can get from one day to another. Is more about the real people that you are able to attack and maintain, specially if you’re trying to sell or promote a product.

Behind those likes is important to have real people that at some point will be able to buy and then share the experience with others. Genuine people that will show the greatness of your product, not robots that just hit like on every post.

Robots

Is very tempting to buy a few thousand followers , just because it will look great on profile. Think twice, those followers are not real. They are not your target and they will not buy from you. They are just machines hitting like without engaging. In reality it will be an empty number hurting your analytics and making the real work even harder. You need proper numbers to compare your metrics and make decision over them.

It’s up to you how you want to manage or use your social media. The important thing is that you have the knowledge to choose what is right for your business, so instead of likes you get to see conversion$$$$.

Here are some options:

  1. Use promoted posts or ads, they are a good way to reach new customers.
  2. Try to run a contest, you can offer a give away when they tag few friends.
  3. Add Call To Action so your target know what to do.
  4. Engage in real conversations, answer questions and comment on others accounts.
  5. Share value content about your product, but don’t make it feel like a promotion.

No matter what you choose if it will be organic, paid or a mixed, the most important is that you understand the purpose of that strategy and use it well.

If you need any help fill the form

or just drop us a comment below

 

Holiday Shopping?

Search, shop and repeat

It’s almost that time of the year where family reunions are all about gatherings, laughs, dinners, drinks, celebrations and presents…..

Wait! What?

It seems early to think about it, but it is. Holiday season it’s just nearly here and it comes with long shopping lists, stores super crowded, special requests, crashing websites, missing inventory, shipping, returns, stress and lot of disappointment.

So, Ready for holiday season?, are your strategies in shape to win?

Oh no! you might think it’s too early, but let me tell you it’s just around the corner.

Early shopping will start after halloween. People will start searching for the perfect gift, all different choices, discounts and so on.

Don’t worry here are some things to keep in mind before it’s too late.

Tips to win the holiday race

  1. Shoppers will use mobile devices to search and if they are ready they’ll buy it online, but if they are not, they ‘ll visit the brick-and-mortar store with the knowledge they found online.
  2. Be present when they search for information, so be present online and make it easy for them to find you.
  3. Pay attention to customers clues, interests, and behaviors, so can offer a personalized shopping experience.
  4. Make sure your website is easy to navigate, search and pay, because if your customer finds it complicated you’ll lose it.
  5. Test your website speed on desktop, mobile and be sure that is mobile friendly.
  6. Make your entire inventory available online, because you’ll never know what they’ll look for.
  7. Stand out with special promotions, discounts and free shipping.
  8. Meet customers everywhere at every time, be present where they spend time and engage.

You still have time to set up your strategy and make it happen.

Start now and aim to success.

Don’t miss any information or tip that might help your store to stand out from the crowd follow us on our social media platforms.

If you need help or advice in how you can get the most of your website, drop us a line.

Retail Business Alert, your store could be in danger

This is not a warning

But really, is there a future for Brick-and-Mortar stores?

Is not easy to predict what’s next in the digital world, but one thing is sure, e-commerce and social media platforms are here to stay, evolve and with them the consumer behavior.

Recent reports have shown that people prefer to buy online rather than in a brick-and-mortar store.

Customers with high buying frequency are more likely to purchase online, and this is just because it’e easy, cheaper and less time consuming. With a world full of options for a customer to find any item online and the advantage of social media, showing them where to find them easily. It’s not a surprise, that traditional in-store shopping has decrease their sales. The rules have changed and the competition is rough. As a retail store you are competing with the whole world. This is a big deal for any business.

This is not a warning, but a reality. Now is the time to take action for the future of your business.

It doesn’t mean that your store have to close doors to the public. It’s more about to integrate the digital commerce to your business. Open a new landscape full of opportunities for your business to grow.

With all your experience within your industry and the knowledge about your business, it will be easy to embrace a brand new digital store. A mirror of your physical store, but with a big difference that store will be doing business 24/7.

On the other hand if you already have an online store, keep in mind the following:

Tips for online stores

  • Visuals are very important, show your customer high resolution images to appreciate the product properly.
  • Keep your inventory updated online, would be very disappointing to show a sold out product.
  • Your online store is the face of your business, keep it functional and easy to navigate.
  • Social Media is a must, but it needs to be done properly and following some branding rules.

Don’t be afraid to change and be part of the future.¬†It might sounds overwhelming, but it will payoff.

What to know more about how to take advantage of the digital world?

Join us  for our Google event

It just might be the best time investment for your store.

Looking forward to meet you.

Click here to sign up it’s free

instagram for business

INSTAGRAM FOR BUSINESS

Wait what? Could I use Instagram to actually do business?

With over 600 million of active users and 150 millions of daily stories users, Instagram could be a perfect match for your marketing strategy.

 

Also the increasing numbers of instagramers will give your business a wide range for niche selection.

It’s a market that is open for everyone and anything, if the tool is used wisely.

Instead of posting pictures of product after product, Why don’t try to show the product in the way it should be used?

For example: A boutique owner specialized in beachwear just received a new collection.

How can they use Instagram for business?

By selling an idea, not the product. Showing the audience how the new collection looks like when people use it, at the beach, having fun.

On Instagram, Stories let the audience know a new collection just arrived without showing it. Intrigue them.

Because this social media platform is all about visual content, remember to transmit a feeling with you images.

Instagram will work perfectly for branding and to showcase different uses of your product.

Digital networking is also an option when engaging with others, sending direct messages or tagging businesses. Join the conversation actively to make it work.

Follow some rules.

Today’s digital world the use of Instagram for business is a must.

First of all, follow some rules:

  • Post awesome images to grab the attention of the target.
  • Share valued content, not only products.
  • Give a purpose to each post.
  • Business means business, switch your profile to a business account. As a result your account will be public.
  • Change the Bio information, so people know what’s in for them.
  • Separate business accounts from personal accounts. Unless you’re a public figure or celebrity, because the purpose of each account is different.
  • Hashtags are very important to drive traffic to your post, so use them.
  • Post regularly but not every hour, that’s spamming.

Not only Instagram is a place for selfies , but also place for business.

Transform your Business account into the storefront to showcase products in real life.

Your images will be the invitation to visit the web store or to stop by your shop.

Happy Instagramming.

If you need help or advice in how you can get the most of your Instagram, drop us a line.

 

Youtube as Marketing Tool?

Youtube

Will fit just right into a marketing tool category. It’s simple, this social media platform has become the second largest search engine of internet.

With more than one billion users spending at least one hour daily, watching different kind of content.

A video sharing platform where users upload great variety of videos and others can subscribe to their channel, comment and share it.

Benefits

  • Reaches a large percentage of the global market.
  • Catches views attention easily.
  • Is precise about advertisement targeting.

Will it work for a business?

Yes, yes, yes!!! For a business, Youtube will aid in Brand awareness, customer loyalty and also for those customers at the beginning of the purchase process.

Basically, with a Youtube channel you will be able to share video content with valuable information for your audience.

For example if you are a real state agent in your channel, you could showcase a new home listing with a tour inside the house.

Then, you have the Advertisement option. Remember “The first SIX SECONDS are FREE”, so you need to use them wise and be specific before the audience is able to skip the ad. Let’s be clear, nobody likes when they put the program on pause or wait for an ad to finish to start it.

Other options are a companion banner and a call to action overlay ate the end of the video.

Keep in mind.

  • Who and where your audience is.
  • Their behavior and interests.
  • Share valuable information.
  • No need to be professional.
  • No need expensive tools (Start with your phone).
  • Good lighting and audio, very important.
  • CTA, tell your audience where to go.
  • Make it easy for your viewer to find you.

Youtube will help you reach the ideal customer at the right time.

So, now it’s time for you to develop a great creative video for your perfect customer.

Happy Broadcast!!!

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