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Is it OK to buy followers?

To buy or not to buy followers?

This is always a good question. Today everyone is obsessed counting followers and seems like a contest or a race to hit a large amount.

People are thinking that with them it will be just enough to make it work on social media (mmmm, not really!).

It’s very important to understand the purpose of your social media if you are doing business with it.

It’s like any other tool or strategy, it has to deliver a result to your business. Social media, as a business tool is a sales channel. A place to showcase your product, being part of a real customer’s lifestyle.

Building a community is not about the amount of  followers you can get from one day to another. Is more about the real people that you are able to attack and maintain, specially if you’re trying to sell or promote a product.

Behind those likes is important to have real people that at some point will be able to buy and then share the experience with others. Genuine people that will show the greatness of your product, not robots that just hit like on every post.


Is very tempting to buy a few thousand followers , just because it will look great on profile. Think twice, those followers are not real. They are not your target and they will not buy from you. They are just machines hitting like without engaging. In reality it will be an empty number hurting your analytics and making the real work even harder. You need proper numbers to compare your metrics and make decision over them.

It’s up to you how you want to manage or use your social media. The important thing is that you have the knowledge to choose what is right for your business, so instead of likes you get to see conversion$$$$.

Here are some options:

  1. Use promoted posts or ads, they are a good way to reach new customers.
  2. Try to run a contest, you can offer a give away when they tag few friends.
  3. Add Call To Action so your target know what to do.
  4. Engage in real conversations, answer questions and comment on others accounts.
  5. Share value content about your product, but don’t make it feel like a promotion.

No matter what you choose if it will be organic, paid or a mixed, the most important is that you understand the purpose of that strategy and use it well.

If you need any help fill the form

or just drop us a comment below


Holiday Shopping?

Search, shop and repeat

It’s almost that time of the year where family reunions are all about gatherings, laughs, dinners, drinks, celebrations and presents…..

Wait! What?

It seems early to think about it, but it is. Holiday season it’s just nearly here and it comes with long shopping lists, stores super crowded, special requests, crashing websites, missing inventory, shipping, returns, stress and lot of disappointment.

So, Ready for holiday season?, are your strategies in shape to win?

Oh no! you might think it’s too early, but let me tell you it’s just around the corner.

Early shopping will start after halloween. People will start searching for the perfect gift, all different choices, discounts and so on.

Don’t worry here are some things to keep in mind before it’s too late.

Tips to win the holiday race

  1. Shoppers will use mobile devices to search and if they are ready they’ll buy it online, but if they are not, they ‘ll visit the brick-and-mortar store with the knowledge they found online.
  2. Be present when they search for information, so be present online and make it easy for them to find you.
  3. Pay attention to customers clues, interests, and behaviors, so can offer a personalized shopping experience.
  4. Make sure your website is easy to navigate, search and pay, because if your customer finds it complicated you’ll lose it.
  5. Test your website speed on desktop, mobile and be sure that is mobile friendly.
  6. Make your entire inventory available online, because you’ll never know what they’ll look for.
  7. Stand out with special promotions, discounts and free shipping.
  8. Meet customers everywhere at every time, be present where they spend time and engage.

You still have time to set up your strategy and make it happen.

Start now and aim to success.

Don’t miss any information or tip that might help your store to stand out from the crowd follow us on our social media platforms.

If you need help or advice in how you can get the most of your website, drop us a line.

Retail Business Alert, your store could be in danger

This is not a warning

But really, is there a future for Brick-and-Mortar stores?

Is not easy to predict what’s next in the digital world, but one thing is sure, e-commerce and social media platforms are here to stay, evolve and with them the consumer behavior.

Recent reports have shown that people prefer to buy online rather than in a brick-and-mortar store.

Customers with high buying frequency are more likely to purchase online, and this is just because it’e easy, cheaper and less time consuming. With a world full of options for a customer to find any item online and the advantage of social media, showing them where to find them easily. It’s not a surprise, that traditional in-store shopping has decrease their sales. The rules have changed and the competition is rough. As a retail store you are competing with the whole world. This is a big deal for any business.

This is not a warning, but a reality. Now is the time to take action for the future of your business.

It doesn’t mean that your store have to close doors to the public. It’s more about to integrate the digital commerce to your business. Open a new landscape full of opportunities for your business to grow.

With all your experience within your industry and the knowledge about your business, it will be easy to embrace a brand new digital store. A mirror of your physical store, but with a big difference that store will be doing business 24/7.

On the other hand if you already have an online store, keep in mind the following:

Tips for online stores

  • Visuals are very important, show your customer high resolution images to appreciate the product properly.
  • Keep your inventory updated online, would be very disappointing to show a sold out product.
  • Your online store is the face of your business, keep it functional and easy to navigate.
  • Social Media is a must, but it needs to be done properly and following some branding rules.

Don’t be afraid to change and be part of the future. It might sounds overwhelming, but it will payoff.

What to know more about how to take advantage of the digital world?

Join us  for our Google event

It just might be the best time investment for your store.

Looking forward to meet you.

Click here to sign up it’s free

instagram for business


Wait what? Could I use Instagram to actually do business?

With over 600 million of active users and 150 millions of daily stories users, Instagram could be a perfect match for your marketing strategy.


Also the increasing numbers of instagramers will give your business a wide range for niche selection.

It’s a market that is open for everyone and anything, if the tool is used wisely.

Instead of posting pictures of product after product, Why don’t try to show the product in the way it should be used?

For example: A boutique owner specialized in beachwear just received a new collection.

How can they use Instagram for business?

By selling an idea, not the product. Showing the audience how the new collection looks like when people use it, at the beach, having fun.

On Instagram, Stories let the audience know a new collection just arrived without showing it. Intrigue them.

Because this social media platform is all about visual content, remember to transmit a feeling with you images.

Instagram will work perfectly for branding and to showcase different uses of your product.

Digital networking is also an option when engaging with others, sending direct messages or tagging businesses. Join the conversation actively to make it work.

Follow some rules.

Today’s digital world the use of Instagram for business is a must.

First of all, follow some rules:

  • Post awesome images to grab the attention of the target.
  • Share valued content, not only products.
  • Give a purpose to each post.
  • Business means business, switch your profile to a business account. As a result your account will be public.
  • Change the Bio information, so people know what’s in for them.
  • Separate business accounts from personal accounts. Unless you’re a public figure or celebrity, because the purpose of each account is different.
  • Hashtags are very important to drive traffic to your post, so use them.
  • Post regularly but not every hour, that’s spamming.

Not only Instagram is a place for selfies , but also place for business.

Transform your Business account into the storefront to showcase products in real life.

Your images will be the invitation to visit the web store or to stop by your shop.

Happy Instagramming.

If you need help or advice in how you can get the most of your Instagram, drop us a line.


Youtube as Marketing Tool?


Will fit just right into a marketing tool category. It’s simple, this social media platform has become the second largest search engine of internet.

With more than one billion users spending at least one hour daily, watching different kind of content.

A video sharing platform where users upload great variety of videos and others can subscribe to their channel, comment and share it.


  • Reaches a large percentage of the global market.
  • Catches views attention easily.
  • Is precise about advertisement targeting.

Will it work for a business?

Yes, yes, yes!!! For a business, Youtube will aid in Brand awareness, customer loyalty and also for those customers at the beginning of the purchase process.

Basically, with a Youtube channel you will be able to share video content with valuable information for your audience.

For example if you are a real state agent in your channel, you could showcase a new home listing with a tour inside the house.

Then, you have the Advertisement option. Remember “The first SIX SECONDS are FREE”, so you need to use them wise and be specific before the audience is able to skip the ad. Let’s be clear, nobody likes when they put the program on pause or wait for an ad to finish to start it.

Other options are a companion banner and a call to action overlay ate the end of the video.

Keep in mind.

  • Who and where your audience is.
  • Their behavior and interests.
  • Share valuable information.
  • No need to be professional.
  • No need expensive tools (Start with your phone).
  • Good lighting and audio, very important.
  • CTA, tell your audience where to go.
  • Make it easy for your viewer to find you.

Youtube will help you reach the ideal customer at the right time.

So, now it’s time for you to develop a great creative video for your perfect customer.

Happy Broadcast!!!

For more info like this just fill the form

Let me guess, you need more customers…

You should invest in advertising especially if you are doing fine.

It’s the oldest story in the book, a customer will call us when he has no sales, no customers and nothing new to offer, this is so common that I’m writing this article in hopes that it will change the way some business owners think.

So why, why you should invest all the time?, why your company should always have a marketing budget?.

Well a marketing budget is an insurance, yup an insurance for failure; let me put it this way, you have a super successful clothing store, everything is doing fine your sales are all over the top and the customers make super long lines to purchase your products. 10 blocks from your store a crazy entrepreneur is starting a new business and guess what is a clothing store, the store is half the size of yours, have a quarter of your inventory but it’s cool, non traditional, the type of store that will have virtual fitting rooms, online ordering from the web, social media and even snacks for the customers.

Since your new competitor delegates a ton to automation and online ordering he can save a ton of money on inventory, payroll and time, precious time.

You don’t know it yet but your sales are starting to slow down, at the beginning you’ll blame the rain, the holidays or the season, only to realize that your payroll is eating up your working capital and that your inventory is just sitting there.

What should you do?, first you have the amazing idea of doing some radio advertising only to realize radio is good for building a brand but not for saving it, then you’ll be a victim of those “first place on google guarantee” phone calls, again you find  out the hard way that Google ads it’s a money leak if you don’t have an optimized website with conversion tracking, landing pages, call tracking etc.

In a desperate act you start researching all over the internet and learn that your IT guy is not a marketing specialist, your website is build in a obsolete platform thanks to a freelancer or “website guy”.

Basically you learn that what you need is a professional, someone that knows, someone that understand marketing , a company that can get your business back on track.

The only problem is that you don’t have much money, you don’t have a budget and probably all your online presence is being held hostage by the website guy, he has all your passwords, your domains, social media accounts and your logo.

So how can you fix all this mess?, first of all set a budget, from now on you’ll need a marketing budget and you need to make it decent, nothing huge but decent, a percentage from your profits or something, keep in mind that you’ll need to build a whole new structure to rebuild your business from the ground up.

Then  you’ll need a strong website, in a great hosting environment, read about it (we recommend wordpress) if you need an online store go with shopify nothing is easier.

Find an agency that works with inbound marketing, not a regular agency. Why? because inbound marketing agencies focus only in results, regular agencies focus on exposure (you know that thing you needed when everything was doing fine).

Set up goals and be ready to make some drastic changes, the world has changed we need to change too.

I won’t lie to you ER (Emergency Room) Marketing is not pretty and the patient will take some time to heal, but once it does it will be better than ever…

But that doesn’t mean that after you are fine you will forget again to about the marketing budget!!!!

If you need more information reach us at 305.400.9514

or fill the form below

google partners connect event

Get your business online with Google

Google Partners Connect

Hosting this kind of event give you the advantage to learn and share interesting information with customers.

Our latest Partners Connect was a blast, now we have great information to make your business step out of the crowd and rise into digital success.

Event wrap up

Here we share the most important tips from the experts:

  1. Lets go digital. Evolve, grow and get the power of making business everywhere.
  2. Your website needs to be mobile friendly. Consumers behaviors indicate an increasing tendency in shopping from mobile devices.
  3. Be short and precise to attract attention and grow your revenue. The attention span is getting shorter.
  4. People love to see what you do, so “post post post”. Remember great content with awesome pictures.
  5. Bring your business into life with amazing photos showing your store, products and how the can be use. Businesses with photos get 42% more engagement.
  6. Make sure your website is attractive, with simple navigation, well written, has useful tools and easy to search within.
  7. Put your business on the map with some free Google marketing tools. Create a free listing, leverage organic results with key words, advertise and share the right information with photos.

Our next event

Today’s tendency is to do business everywhere and the best way to do this, is to be accessible to your customer.

It might be a good idea to franchise your business, but it will be a huge capital inversion. However, investing in an online store requires less use of capital and time.

The benefit of a online store reside in the way you reach your customers and the opportunity to be present in different markets around the globe.

You could still have your physical store and have the online one that is working 24/7.

Take the advantage of having the best of the two worlds and grow your business.

Some people might like the old way to do business, but the changes are already in our present.

Right now we have the chance to adapt and evolve. Later would be difficult and expensive.


Learn more about how to create an online store with our free webinar.

Click on the link.



Five reasons of why you need your own real estate website

There are multiple reasons why you need to start using your own website instead the one provided from your office.

Here we are going to state the top 5.

1.Your own website won’t go anywhere.

If you own a website you won’t loose it every time you move with a new company. It’s true that they give you a bunch of tools to market it, but the tools are extremely generic and  designed to be a one fits all solution in a saturated market like the real estate.

You don’t need a generic approach, what you need is to offer personalized and exclusive solutions to your customers.

2. It adapts quickly.

Big corporations have a large budget but the ability to change in any way is extremely limited, it could take years for them to adopt a new technology, in your case you can change really quick and adapt to new markets almost instantaneously.

3. Make it yours

It’s your site after all, you could design it anyway you want, add all the features you need and also every lead and every email will be yours and not theirs. Keeping a customer database can be a huge thing if you take advantage of it.

4. Be an specialist

Only the huge companies that spend millions of dollars on advertising can afford to target everybody, small business and individuals should focus on niche markets, for example, millions of people will be searching over the internet for houses on sale, but then they realize that they need to be more specific so they look for “houses for sale in Kendall with pool” this is a niche market and this is where you want to be.

5. You will actually show up on a google search

Google knows that real estate sites provided by real estate corporations are opened and closed every day, so they are not considered a reliable source of information, even if you stay with your office site for a long term, however if you change to a different company all your search ranking will go away, when you have your own site on a private server with a content managing platform like wordpress you are telling google that you are not just any realtor, you are here to stay, because of that you will be able to actually show up on Google.

We develop websites designed in wordpress and hosted in Google Cloud specifically designed for SEO (search engine optimization) that will put you on first page in no time and our starter plan for a full website self managed starts in $500 and we take care of everything.

If you need more information reach us at 305.400.9514

or fill the form below

Branding takes the lead to create loyal customers.

Branding by Definition.

Branding was defined as the elements that identified a product or service from the rest of it’s competitors. Despite changes in marketing strategies and new technologies, people still thinks this definition it has not been modified with the past years. This concept, it’s more than just a logo, website, business card, slogan, fonts or colors used to represent a company. Branding is more than that, it has evolved into a macro element of today’s marketing strategies and it has become one of the pillars to success in the business environment. Nowadays, this pilar it’s seen as the perception of the customer when they hear, see or think about something related to your company.

Emotions, that bloom in customers or prospects hearts, even when they are not in direct contact with your product.

Branding is Everything.

Branding is the style, voice, vision, values, concept, culture, and characteristics that represent your business in the customers mind. Is a guide to understand your business with the ability to influence in their purchase decision and able to create loyalty.

To achieve this goal, not only it is important to be seen as a solution provider for your customers or prospects problems but also modified some details in your branding strategy.

  • Communicate your business idea y a very clear way, your believes and what you and your company stand for.
  • Be specific, give details on how you are able to solve their needs.
  • Choose your specialty, and focus on that.
  • Be a leader, show what you do best with real results.
  • Build credibility, based in great experiences.
  • Motivate a purchase decision, but never force it.
  • Cultivate a loyal customer, not a one time buyer.
  • Understand the changes of customers behaviors in the current market.

An integration of yesterday’s and today’s branding strategies, will lead you to loyal customers and will create loyal employees, that will proud of what they do and what they stand for with the company.


Helping is part of what we do best…

Get in touch with us for a complementary consult.

Call us at 305-400-9514 or leave your info below



Out of Fashion or the New Fashion?

We have seen lots of stores going out of business and more are already programmed to close down, but this is not a surprise or something that have happen overnight.

The retail stores are struggling to compete with online rivals, the industry is shaking and pieces of the online sales game are moving forward.

As customers have evolved into more smart consumers surrounded of information and tools to help them choose wisely; Retailers have failed to keep up the pace of the e-commerce environment.

This new fashion to shop online is growing very fast as new apps and new developments in social media networks are launch. A great mix of technology that we will be see playing great together in the next years to come.

In Numbers

  • 51% of Americans prefer online shopping rather than in stores.
  • 14% of growth rate yearly for online shopping.
  • Online sales will reach $530 billion by 2020.
  • The number of consumers browsing and buying online will reach 270 million by 2020.
  • Social media revenue will be increased by 64%.

Numbers that we have to keep in mind to succeed if we want to take a bite of the rich e-market cake.

World wide upgrades in e-commerce are a constant in today’s environment. Chat bots, artificial intelligence, mobile developments, apps, personalization and social media selling, just to name few of great technologies that will dictate the rhythm of these new changes for online sales.

Don’t Panic

Change and adapt, it won’t be difficult. Some tips will guide you to get in the right direction.

  1. Set up an online store.
  2. Display your products with great an neat images.
  3. Add social media to your marketing strategy.
  4. Make it easy for you and your customers add a point of sale and delivery plug-in on your web page.
  5. Last but not least. Get organized, “Logistics” are essential to succeed in e-commerce.

Now is the time… Invest in your future today. Start your own online store and increase your revenue.

We can help you succeed, if you need help creating your online store click here