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Branding takes the lead to create loyal customers.

Branding by Definition.

Branding was defined as the elements that identified a product or service from the rest of it’s competitors. Despite changes in marketing strategies and new technologies, people still thinks this definition it has not been modified with the past years. This concept, it’s more than just a logo, website, business card, slogan, fonts or colors used to represent a company. Branding is more than that, it has evolved into a macro element of today’s marketing strategies and it has become one of the pillars to success in the business environment. Nowadays, this pilar it’s seen as the perception of the customer when they hear, see or think about something related to your company.

Emotions, that bloom in customers or prospects hearts, even when they are not in direct contact with your product.

Branding is Everything.

Branding is the style, voice, vision, values, concept, culture, and characteristics that represent your business in the customers mind. Is a guide to understand your business with the ability to influence in their purchase decision and able to create loyalty.

To achieve this goal, not only it is important to be seen as a solution provider for your customers or prospects problems but also modified some details in your branding strategy.

  • Communicate your business idea y a very clear way, your believes and what you and your company stand for.
  • Be specific, give details on how you are able to solve their needs.
  • Choose your specialty, and focus on that.
  • Be a leader, show what you do best with real results.
  • Build credibility, based in great experiences.
  • Motivate a purchase decision, but never force it.
  • Cultivate a loyal customer, not a one time buyer.
  • Understand the changes of customers behaviors in the current market.

An integration of yesterday’s and today’s branding strategies, will lead you to loyal customers and will create loyal employees, that will proud of what they do and what they stand for with the company.

 

Helping is part of what we do best…

Get in touch with us for a complementary consult.

Call us at 305-400-9514 or leave your info below

 

SHOPPING AT YOUR FINGER TIPS

Out of Fashion or the New Fashion?

We have seen lots of stores going out of business and more are already programmed to close down, but this is not a surprise or something that have happen overnight.

The retail stores are struggling to compete with online rivals, the industry is shaking and pieces of the online sales game are moving forward.

As customers have evolved into more smart consumers surrounded of information and tools to help them choose wisely; Retailers have failed to keep up the pace of the e-commerce environment.

This new fashion to shop online is growing very fast as new apps and new developments in social media networks are launch. A great mix of technology that we will be see playing great together in the next years to come.

In Numbers

  • 51% of Americans prefer online shopping rather than in stores.
  • 14% of growth rate yearly for online shopping.
  • Online sales will reach $530 billion by 2020.
  • The number of consumers browsing and buying online will reach 270 million by 2020.
  • Social media revenue will be increased by 64%.

Numbers that we have to keep in mind to succeed if we want to take a bite of the rich e-market cake.

World wide upgrades in e-commerce are a constant in today’s environment. Chat bots, artificial intelligence, mobile developments, apps, personalization and social media selling, just to name few of great technologies that will dictate the rhythm of these new changes for online sales.

Don’t Panic

Change and adapt, it won’t be difficult. Some tips will guide you to get in the right direction.

  1. Set up an online store.
  2. Display your products with great an neat images.
  3. Add social media to your marketing strategy.
  4. Make it easy for you and your customers add a point of sale and delivery plug-in on your web page.
  5. Last but not least. Get organized, “Logistics” are essential to succeed in e-commerce.

Now is the time… Invest in your future today. Start your own online store and increase your revenue.

We can help you succeed, if you need help creating your online store click here

 

 

social media an indispensable tool

Social Media The Indispensable Tool.

Social Media has become very powerful in marketing strategies.

Today’s marketing strategies are increasing their social media implementation, so it’s not a secret to anyone that the old school ways to promote your brand and product are changing.

In 2016 there were more than 2.3 billion social media active users, plus more than 1.9 billion social media mobile users. This give us in result 83% of marketers that have already used social media tactics to increase sales and boost brand identity.

With these numbers rising up as I write, it will be better to think for a minute how to take advantage and adopt social media as a strategy for your business.

In this digital era, changes in consumer behavior, have proof to marketing analysts that if traditional businesses don’t switch to the new tendencies, they will hardly survive the next wave of social media improvements.

Remember  everyday social network companies are using artificial intelligence to adjust their algorithms to consumers behaviors online.

What is happening right now with social media?

Consumers are focus in building relationships with brands and products, this means that they are not buying just because they need it.

Consumers will buy if the motivation it’s trigger by more that one element, you’ll need a mixture of them.

  • Quality Product.
  • Recommended by others.
  • Different uses.
  • Great price.
  • Lifestyle benefits.
  • Excellent customer service and support.
  • Added value to the product.
  • Part of their age culture.
  • Available online.

and much more…

Digital marketing has become pretty aggressive nowadays. That’s for sure!

Recent reports have shown that social media users are more likely to make a purchase the same day, than those that have to make the trip to the shop.

Take action today! Be present online and build your social media community for your business.Sooner or later the old sales and promotion methods will die out, don’t let your business become obsolete.

Be part of this digital era.

We know how hard it is to have an outstanding digital marketing strategy…
Let us focus on this, so you can do business.

Check out our Social Media services.

define your target audience

Define your Target Audience.

Why it’s so important to define your target audience?

When you have a product or service to offer you can’t expect to sell it to everyone, because not every customer have the same exactly need or interest.

Instead of trying to push your product or service to the whole planet first research a bit and answer some questions to help you find your target audience.

  • What do you offer a product or service?
  • What are your advantages over similar products?
  • Evaluate your current customers (age, gender, profession, location and interests). What motivates them and what they like?
  • Analyze the competition.  Find out what works for them and do it better.

Once you answer this questions  you can create your buyer persona with its motivations and interests. Create that perfect customer that will always be there supporting your product or service. Your target then must meet this characteristics.

It might seem difficult to find your perfect fit, but once you find it you will succeed all the way and marketing efforts will have better results.

The fact of knowing your target audience, characteristics, motivations and interests, will allow to create  a strong marketing strategy that boost your sales.

 

set marketing goals

Is time to set your Marketing goals

Set up your Marketing goals today!

Every once in awhile we have to stop our automatization and mind to think about what we want to achieve. This is not an easy task but without it, your strategy, business plan or idea just won’t work.

So, when customers ask for advice on How to make local SEO work? Or What to post in their social media networks? Or as simple as Which one is the best theme for their business web page?, the answer is always the same: “Sit down, relax and think what you want to achieve with your product or service? and How far will you want to go with it?, questions that only the customer could answer, because their dreams and goals are unique and our only job it’s to make it happen.

Set up your goals but they must be written down, not only in your mind!

1- Be specific and think about:

  • What you want to get from your product or service?
  • How want do you want your product or service to be seen?
  • Ask yourself, How you can do this? And why you want this?
  • Prioritize in order of importance what can be accomplished first?

2- Measurable goals, this way you can keep track of your progress, make adjustments, meet deadlines and stay motivated during the progress.
You have to be able to answer questions like: How long?, How many? And How to know when it is accomplished?.

3- Your goal need to be realistic, remember your goal must adapt to your budget, deadline, location, customers needs, production process and all the process that will make your product or service a success.

4- Relevant, the goal must be relevant to generate an impact in your business, worthwhile, match other needs, can be done under actual budget and also it is the right time to implement.

5- Prioritize what to do first in order to be more productive, schedule and set up a deadline to meet.

Clear your mind and dream because when you work hard for what you want, all your dreams come true. Remember goal achievement requires commitment and sacrifice.

Motivation is the key to success.

Five tips to succeed in your Social Media Strategy

Today many companies are struggling to create presence on social media and this is because they want to do all the work by themselves, but the thing is they are not doing it right.

 

Here we share some tips to help you understand better how social media works.

  1. POST ON TIME: Posting information on time will help you catch the attention need it. Why? Because when you want to be seen, you just need to show up when everybody is looking.
  2. BE TRENDY: Social media is changing everyday and also your customers interests.  Be ahead of the changes in the air and always looking for new trends. Every post need to be fresh and interesting.
  3. KNOW YOUR CUSTOMERS: When you know your customers and shopping preferences you will be able to show them a product that is specific for their needs and shopping patterns.
  4. KNOW WHEN IT’S TOO MUCH: Always adopt the social media networks that can be handle by yourself and those networks that might be successful for your company or product.
  5. DON’T WASTE YOUR TIME: Before doing any social media marketing, you need a web page to drive your traffic there, so don’t waste your time if you don’t have a web page. When you get lots of followers you won’t be able to transform them into real customers and the opportunity to gain their businesses and interest will be lost.

Social media is a great marketing tool if they are used in the right way and get the proper attention, also they will give you the opportunity to reach out more prospects than other regular marketing tools. Try them out and find the best one that fits your product or brand. Don’t be afraid to use them! Time and dedication is the clue to achieve success and the way to keep up with the new changes on social media.

 

Good luck.

Learn more…

Digital Marketing is like a love story!

Think about this, would you propose on a first date? 

No, right! thats too crazy, but thats the way we have been treating our customers for decades, telling them what to buy and what’s best for them, without listening.

 
We have been driving the marketing rules, but not anymore.
Because of the internet, customers have more information than ever, their buying behavior have changed and now we’re under their own rules. If your business wants to gain that customer, think about gaining their trust first and go along them at their own pace.
 

Think of a relationship.

Great things will happen once you start knowing each other.

  • Remember, you can’t tell them what to do, you have to be an open book where they can find what they are looking for.
  • Be prepared to offer the best from your business and this means not only your product or service but your help also.
  • Work for a long-term relationship not for a one-time sale, what your business needs is customers that feel appreciated and cared.
  • Your business have to be seen as a reliable, trusted and a worthy place for them. This way you can win not a customer, but a friend that enjoys doing business with you. 
It’s like winning the heart of your sweetheart!!!

How to get free REAL followers in twitter

 

Learn how to get free real followers on twitter the easy way

Remember buying followers is not such a good idea, you may get instant followers  but a the end what you really need are customers, so take your time, relax and start growing your social media community day by day, bit by bit.

Here’s the link for tweepi http://tweepi.com/

Keep in mind that the free version is really good but the paid version will save you a ton of time.

 

Content is King, all hail content marketing!

Content Marketing is the most efficient way to get new customers

 

The secret of your online success will be content marketing, what’s content marketing?, well is the art of creating interesting content in order to attract customers, this post is literally pure content marketing, but how can this post can turn our readers into customers?, well the thing with content marketing is that you are not trying to turn them into customers, you are providing them with knowledge, why? I have two big reasons for you.

1- Loyalty

Let me give you an example, if someone reads one of our post of how to improve you website and he notices that his website is starting to get more visitors after the improvement he’ll come back to us for more tips and how to’s, at some point the reader will need help or need something more complex than just tips, at that point he’ll call us, because we where the ones who gave him the right advice for free, even if the reader can’t afford us when someone ask him how he got so successful he’ll tell them about us.

2- Know how

We are not writing all this just because we like to make things up, what we post here is pure knowledge obtained the hard way, making mistakes. So if we tell you don’t try this and try that is because we already did it, so if one of our readers get’s stock at some point, or need’s help he knows that we can help him.

 

 

Content marketing means hard work, it means to sit down and write every day or every week (or we can do it for you), it means to share your bad and good experiences with the world.

 

 

When writing keep in mind the following best practices:

  • Write about useful techniques, things that people do everyday or unique stuff, something you developed just for you or how you accomplish something, even if it’s not the most popular way to do it.
  • The content needs to have at least 500 words, 500 words are enough to express an idea or to explain something and search engines love that number,
  • Pic a keyword or key phrase, it could be the main focus or the post and use it at least one time on a title and twice in the content, in this post the key phrase is content marketing, so we place it in several places, but be careful with this, if you abuse of the key phrase the search engine will mark your article as spam, so just use it when you really need to.
  • Write in a friendly way not everybody is an expert in your area so have some links to Wikipedia ready for them so they can read about those complex concepts or big words.

Agencies like us develop content for our customers, how we do it? we’ll  we have dedicated people writing content for each industry, let’s say we have a customer that needs an article about the lifestyle in Miami, we have a dedicated person writing content for real state and lifestyle, he’ll do the research base on newspaper articles and different online sources, the article get’s reviewed by you and then publish on you website.

Our copywriters can create articles base in anything you send us, news, trends, events, etc.

Google Ad-grants, a nonprofit dream come true…

Google Ad-grants for non profits, this is a game changer…

 

No this is not a scam or another to good to be true opportunity, if you are a nonprofit Google can give you 10,000 dollars a month for free on search ads, trust us 10,000 dollars a month can be a huge push for your nonprofit organization, with a Google Ad-grants your nonprofit organization will be able to play shoulder to shoulder with the big guys.

This can help you create more traction, get more sponsors, push your fundraising events or even sell more of your merchandise on your online store, imagine what your nonprofit can do with an Ad-grant from Google…

Who is eligible for the Ad-grants program?

 

According to Google (link to the Ad-grants here) this are the requirements:

Your organization must comply with the following

  • Hold current and valid charity status, as determined by your country; please see your country’s charity status definition below.
  • Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use.
  • Have a functioning website with substantial content

And this are the organizations will be excluded of the program

  • Governmental entities and organizations
  • Hospitals and medical groups
  • Schools, childcare centers, academic institutions and universities (philanthropic arms of educational organizations are eligible). To learn more about Google’s programs for educational institutions, visit Google for Education.

 

Google Ad-grants is a true opportunity for those who need it most

 

This will be a game changer, Google is by far the most used search engine in the world, this means that the ads of your organization will be seen by millions, all you need to do is register your nonprofit organization here, then apply for the ad-grants account with the same account of your non profit here, and then you have two choices, you can create your own campaign or set an appointment with an agency like us and we can do it for you.

If you choose to do it yourself please keep in mind the following rules from google, otherwise your ad will be rejected.

Acceptable

Ad:
Shop and Fight Cancer
Our Pink Ribbon Collection has
Unique Gifts for a Great Cause.
www.yourcharity.org

Keywords:
Shop for cancer
Shop for breast cancer
Cancer store
Cancer merchandise

Not Acceptable

Ad:
Buy Gifts Online
Apparel, Books, Music & More
Save Time and Money Now!
www.yourcharity.org

Keywords:
Buy clothing
Online clothing store
Online shoe store
Shop mp3s

As you can see the ad must reflect the cause of your non profit organization, so keep that in mind if you are planning to do it yourself.

Remember to register as a non profit here, before you start the process.

If you need help at any part of the process contact us at us@seeed.us