Direct to Consumer or Direct to Customer

It's the future whether you like it or not, Amazon and most of the amazon sellers are proof of this, think about it if you can have a fulfillment center and sell directly to your customers at full price, why wouldn't you?

Multichannel retailer is failing,
and it’s failing because the margins are small.

Customers are buying more and more online, as their trust on eCommerce grows. Companies like Walmart and Amazon are paving the way for the rest of the brands to follow, direct to consumer eCommerce also means higher profit margins and less waste since you'll have exact statistics and sales velocity and all the KPI's will be under your control.

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