Big Facebook Changes

2018 a year for changes in social media. Lets face it,  did you really think that everything was going to keep moving smoothly?, Nope!

Here it comes, more changes to Facebook Algorithm were announced at the beginning of the year.

The main goal of these changes are to connect people through meaningful interactions, while they spend more quality time on the social platform.

The change will affect directly the news feed; it will decrease the bombarding of posts from businesses, brands, publishers and media, which means less information too. Instead posts from family, friends and groups will be seen as a result.

This reaction came after a research,  showing that interaction between the people you care about was more engaging over other types of connections. This comes after a decrease of active consumers on the platform, different fakes news published and the increase of users only engaging through live-streams.

What does this means for your business?

A game changer for businesses. Expect less engagement and less content shown to your audience.

In other words, if it’s not making a conversation it won’t show up.

However, paid ads were not mention, suggesting a way to be seen as a result of the changes. Which might also bring an increase of price for advertisement too.

It seems that this won’t a fair game.

What can we do to battle the giant?

  1. One way to go around might be by using more user generated content (UGC) and influencers, that bring genuine character to every interaction.
  2. Create better content that inspire others to spar a conversation around it, with more opportunity of sharing it.
  3. Pay for ads to promote your posts.
  4. Live-Streaming constantly.

Now it is time to monitor closely the changes, to be able to come up with better strategies and get around the algorithm to make work in our favor. Don’t wait for the changes to come, work ahead with the little information that has been shared.


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