Custom eCommerce Solutions to Increase Sales and Performance

Written by Maria Camila Gomez


Currently, an increasing number of eCommerce businesses are emerging due to the ease and convenience of running a store from home, but this decision is not as simple as we think. There are significant challenges for anyone who wants their eCommerce business to grow, increase sales, and remain relevant for many years to come. Once you’ve decided to start an online business, you’ll need to develop a solid strategy to boost your sales and custom eCommerce solutions are your best bet.

To have an effective and efficient strategy, you should follow a roadmap, and through this post we will show you the best ways to succeed in this.

Why it is important to customize your online store

When you start your online business, a turnkey eCommerce solution can be very attractive as a business owner, because it saves time and gives the impression that it also saves money. However, an already-made solution is designed to accommodate a large sphere of business and offers limited features, designs, and services with little room for customization.

Based on your business model, goals, and needs, choosing the best-customized eCommerce platform is the primary decision you, as an entrepreneur, can make at this stage of the business. Most online shoppers believe that it is easier to find more interesting products in personalized online retail stores.

Customized solutions are tailored to the unique and specific needs of your business. They grow alongside your company and are a tremendous asset to you. Consumers love a personalized experience.

Custom development does not force you to make unnecessary expenses. You can only include the vital eCommerce features that accommodate the specifics of your business. In addition to these factors, personalization gives users the ability to filter out unattractive and unnecessary content. This will give potential customers the belief that they are relevant to the company.

The main reasons to customize your business and increase your sales are:
  • You will highlight the brand identity and earn customer loyalty.
  • You will offer a perfect user experience.
  • Your company will have continuous growth.
  • You will increase revenue.
  • You will have easier management and improved effectiveness.
How to reduce bounce rate with headless technology

What is the bounce rate on an eCommerce site? The proportion of people who don’t stay on your site after visiting just a single page. Here are some scenarios that are a bounce on your site:

  • Someone clicks the back button after visiting your site’s home page.
  • Someone closes the browser after viewing a single page.
  • A user clicks on another website which takes them somewhere else after viewing just a single page on your website.

The best ways to avoid your bounce rate, save sales, and build customer relationships are:

    • Optimizing your customer page by making it attractive and clear, avoiding redundancies.
    • Segmenting your email list because the more segmented your list of prospects is, the more personalized the shopping experience will be.
    • Not wasting the interest of potential customers.

What is Headless Technology

Headless commerce is the strategy where a brand takes apart or “unplugs” its online store’s frontend (which is the interface that its customers see) from the backend (the functions that we don’t see but that makes every website or app work).
In a headless eCommerce store, both the split frontend and backend work independently of each other and have communication that takes place through APIs which is the acronym for Application Programmer Interfaces.
By separating the two operating mechanisms that are the front and backend, companies that promote their services, products, and their brands, can provide great opportunities for customers to have a more agile, light, special and concrete purchase for all your current and potential customers.

How to increase conversion rate by optimizing your site

The customer conversion rate is the measurement system that gives you the proportion of customers or future customers who complete the activity that the business owner expects from a website user. 

Conversion rate measures activities such as signing up for a course, hiring a service, or purchasing a product. An effective and powerful conversion rate means that your website is very well planned, has a clear design, and has been done efficiently, in addition to being very attractive to your customers and future customers.

Is your conversion rate as desired or above expectations? This will depend a lot on the position of your eCommerce, as well as factors such as the sector in which it is inserted, which social class it sells to, its established goals, advertising channels, and customer flow, as well as relevant information about your customers such as demographic information, and other data.

Best ways to optimize conversion rate:

  • Optimizing homepage.
  • Improving pricing page.
  • Create a blog reporting your audience’s experiences and showcasing the work behind the scenes.
  • Make the landing page attractive.
  • Study the pages that involve CRO content.

Customer conversion rate is critical for any eCommerce store or service provider that has websites. This is because it doesn’t matter how successful your business is, whether big or small, and that’s why you should seek to convert the visitors who go to your website into potential leads that are future customers or potential  buyers. Established customers are those who will become the defenders of your brand, and all this must be worked on efficiently, saving resources, concisely, and with ownership.

A customer conversion plan is designed to turn the greatest number of visitors into customers who will pay for the product. While each customer conversion plan changes from the deal to deal, the simplest steps are often the same.

The success of your conversion rate will allow you to have more customers and visitors than you have in the past, showing that you are taking advantage of all the potential leads generated.

Customer conversion rate calculations

Customer conversion rate:

Potential customers contacting the company ÷ Website flow x 100 = % conversion rate

Number of New Net Customers:

Last stipulated customer revenue target ÷ Average sales price sales of products = Number of new customers

Main goal:

Number of New Customers ÷ Closing Rate of Prospects to Customer % = Target of Prospects in Contact with the Company

Conversion rate optimization strategies:
  • Create CTAs based on the texts in your blog posts.
  • Add the streams of potential customers contacting the company to your blog.
  • Create workflows to empower your team.
  • Add messages to website pages that can be helpful for high conversion.
  • Put your landing pages to the test.
  • Realize who are the main audiences that visit your site and focus on them when making your approaches.
  • Optimize high-performing blog posts.

You may want to read:
Headless Commerce: The Evolution of Online Sales (2022)

Convert your mobile traffic – optimize your store

eobile is fast becoming the main way of browsing and shopping on the web, as smartphones and tablets become more technologica and more common. In combination with the vast improvement on the internet and data almost everywhere in the world, many consumers are completely abandoning larger devices like larger desktops and even notebooks and laptops.

Optimizing for mobile use is becoming one of the most important and fundamental parts of selling online, and the vast majority of eCommerce stores have the choice of integrating an app, a mobile website, or perhaps both.

Mobile apps, such as those offered by major retail stores such as The Kroger Co., The Home Depot, Costco Wholesale, Walmart, and Amazon, offer a great and enjoyable user experience, but many consumers are still not willing to commit to downloading an app, even from favorite brands or they don’t have that much confidence in this type of sale yet.

Providing a quality mobile experience allows consumers to research your brand and products. Consumers research and buy products through their mobile devices such as cell phones and tablets. If your mobile and tablet website or even desktop website don’t provide a good user experience, they move elsewhere, usually to a competitor. With a custom eCommerce solution you can satisfy these needs.

How to improve your eCommerce site for conversions on mobile devices like cell phones and tablets?
  • Reduce your page size to improve load and wait times.
  • Implement deep links to mobile app pages from web pages to allow users to directly access the app pages.
  • Do your best to prioritize important product information.
  • Apply Mobile Payment Solutions like Apple Wallet or Google Pay.
  • Increase customization and provide useful information so buyers want to be more interested in the products or services you offer on your platforms.
  • Seek inspiration from marketplace apps such as established sites such as The Home Depot, Amazon, and other major retail outlets.

These are the main tips for new entrepreneurs or even experienced entrepreneurs to succeed in converting and increasing their sales in their eCommerce through their websites and apps for mobile devices such as smartphones and tablets. With these tips, most readers will surely have great success in their endeavors.

Woman Using a web app

As the technology landscape of eCommerce

continues to change and more device options are added to the market, your business will be most successful.
Investigate your options with Seeed today and experience rewards far into the future!

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