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How to attract more customers online

The truth: It’s all about the money…

You’ll see what I mean.

 

In this digital era it seems obvious that you must have a business online, right?, So you make it happen , hopping for the best.

Doing the homework.

You found the best web developer, a great designer, the perfect package, an awesome product and you even set up your social media for the business. You have done everything that you could imagine, but not a single customer, not even a click in a product. Nothing at all.

Then it’s all about frustration, not knowing what to do and lot of complaints. You might identified yourself with this scenario. And I feel you, I know it I have been there too.

 

Why?

Usually people think that it will be like blowing a candle, but it isn’t. Customers won’t show up from nowhere (that will be a dream come true). You will have to do digital marketing, know your target, select your niche and even create an avatar of the perfect customer (which at the beginning it’s awkward, but trust me, it works).

There are several things that you must do to make your online business succeed. No long ago it was super easy to grow organically, but nowadays its not that simple.

Like in a battlefield you must need a plan, a what to do in case of….

A plan to solve problems with the right tools.

In this case you need to have customers checking your store and shopping from it, otherwise there is no point to have your store open, but how you can get them… You must pay, but not a fortune.

All the changes in every social media platform has made very difficult to grow a business without the knowledge  of how to do it right. I could give you different strategies like hiring an influencer, way to maximize your SEO, how to host a giveaway, how to shipshape every social media profile or how to boost your Youtube channel to grow your business. There are different tools out there to help your business, however is important to know how to do it right. Lets start with the easy ones.

How to get more customers online and not get broke?

  • Google display, this will show your logo, products or images in web pages and blogs related to your business. Not that expensive and generate lots of clicks. It’s kind of broad, but you’ll show up where you need to.
  • Youtube ads, great for brand awareness and good price, don’t be shy video will get your business to the next level.
  • Google shopping, you’ll be more specific, but first you need to be known (brand recognition), otherwise it won’t work because customer don’t buy from brands they never heard of.
  • Facebook and Instagram adds, extremely targeted, but the more targeted they get the more expensive they are.

You want to be sure that your business is out the in front of your audience, you need it to grow, so you have to invest. Do not spend a fortune and try to be sure that you are targeting your niche. Remember to study your analytics too.

If you need an advice to see what you can do with online store contact us for a complimentary review.

 

social media calendar

Social Media Content Plan

Social Media Content Plan

Why you need a social media content plan?

Like everything in life, when you set a goal you’ll also choose a path that will help you achieve it.

A series of steps to keep your ideas organized, being able to monitor any outcome and knowing what to do when something goes wrong.

If a plan is being set, then is easier to make arrangements and adjustments depending on your customers behavior. With a plan you’ll be able to know what resources are need it to make it happen. It’ll keep your business focused on important strategies while saving time.

How to make a content plan?

  • Set goals for the month, be realistic on what you expect.
  • Depending on your goals, make a list of content to publish, include photo to post and don’t forget hashtags.
  • Set ups a photoshoot day for your monthly content if need it. You own photos will produce more engagement, so get creative.
  • Determine responsibilities. What to do?, who’ll do it?, how? and when?.
  • Keep in mind important dates during the month. This way you’ll avoid awkward posts.
  • Every social media channel is a different environment. Review each content before you post.
  • Set a spread sheet with your content, photo, hashtag, date to publish and responsible. this way it will be easy to monitor and keep track of results.
  • Last but not least, keep in mind your audience and what they expect from you.

Having a content plan will help you work better while creating great content for your audience.

Out of ideas? Here is a whole month of them, but don’t forget the tips above:

This is February with extra days to help you out.


Lot of info to process… I know, but if you need extra help we are all ears, contact us!

Remember there are other posts that can give you the answer to your question, check them out.

Good Luck!!!

 

 

 

Creating Social Media Success

The Promise

Who doesn’t want to be a Social Media celebrity, with thousands of followers willing to buy anything that promote?, sounds like fantasy!

Social media success does not happen overnight, it takes time and extraordinary efforts.

As a matter of fact you will need to learn, understand and anticipate different aspects of your audience depending on the social media platform.

 

Understand The Basics

Define your ideal customer

When you don’t know who you’re talking to, your message gets diluted in the crowd. In other other words, all your time and money will be wasted.

This is when the use of an avatar is a great idea, because you’ll shape it into your buyers persona.

This character will be the perfect customer and the perfect fit for your products or services. But there is a catch!

You must know everything about it and I mean EVERYTHING.

Give shape to this magical person, get creative and be specific. Here are some questions that might help you create the most important person in your business.

  • Name it, you have to do it, (Lets use Frank for example).
  • Where does Frank lives?
  • Age?
  • Marital status?
  • Any kids? How many?
  • What does he do for living?
  • Income $$$?
  • Hobbies?
  • Style?
  • When does he goes on line?
  • What was his last search?
  • Where does Frank shop, eat, party, relax, exercise (and so on)?

You need to know every detail of that perfect customer, the one that you’re looking for that will fall in love with your products, brand and services.

 

One size doesn’t fits all

Don’t try too sell your goods to everybody, that old strategy does not work anymore.

Understand the relationship between your product and the ideal customer. Take this for example.

Product: a ball. Ok great but, narrow the information.

  • This ball is for a boy or a girl?, the design and color matter.
  • Appropriate for what age?, not every size suite every kid.
  • Used? Specific sport or activity?, it’s not the same a soccer ball than a golf ball.
  • Is this product will be available at an specific location?, some communities won’t be able to use with your product ( I mean imagine golf in Alaska).

Questions like those will give you more specific information about why your product is different from others.

Learning about customers behaviors and characteristics from your buyer persona won’t guarantee you success, but is an essential part to make it happen.

 

Social Media is not just for fun, is a great tool to showcase your products while educating, informing or entertaining your audience, but it has to be done right.

If you need any help just ask!!!

 

10 Tips to get your Store ready for the Holiday Shopping Season

Ready for holiday shopping season?

Shopping season madness is just around the corner.

With less than 30 days away the shopping madness is getting closer to make any business owner’s life a bit stressful.

Is a fact that people wait until this time of the year to take advantage of any discount available. A tradition to protect their budgets.

As soon as November shows up, wish lists are written down, as well as discount magazines are sent out. Expectations are created and the environment gets tense. It’s like a frenzy to get the best deals for trendy products.

Customers are on the run, like a race to get as much benefit as the can afford. On the other hand for business owners is the most profitable season, which is way is also a great opportunity to be prepared and make it happen. Maximize profits and end the year worry free.

This year online shopping will play an important role, with an increase of 18%. People are planing to buy  more online instead of at the brick-and-mortar madness. It sounds like a bad news, but if you want to beat the prediction you better get your strategy in shape. You need a online store working right now!

Here we share some ideas to help you with this busy and magical time.

Ready, Set, Go…

  1. Refresh your online store, make it easy to use for customers.
  2. Need to be mobile friendly, it’s a trend to buy from their mobiles this days, don’t waste this opportunity.
  3. Customers are looking everywhere for the perfect gift, be present everywhere online.
  4. Video ads on social media will have a huge impact, don’t stay behind.
  5. Inventory, check it, re-check and re-stock.
  6. Give a little extra “FREE SHIPPING”.
  7. If you are not on Shopify, check your service provider you don’t want your web store slow, crashing, collapsing or out of service.
  8. Get your lists ready too, send your loyal customers special deals.
  9. Showcase all your products, even if they’re out of fashion. It’ll be a good chance to sell it.
  10. Display in store what they are looking for online.

The busiest time of the year for your online store will be November and the first two weeks of December, so if you have your strategy in place, don’t forget to get some help as well a lot of shipping material.

We know you are doing your much more than you can to be at the top of the game for your business, but you don’t have to do it all by yourself. Let us help you.

We can refresh and customize your Shopify store, design or re-design your logo, create online ads based on analytics, upload products, manage your social media and also install apps to help your online store work even better.

You still have time to get you online store working!

Social Validation as Marketing Tool

Influencers effect on buying patterns

With the rised of influencers and micro-influencers to promote products on social media platforms, the social validation has become an important aspect to keep in mind to social media campaign or marketing effort.

Nowadays buyers decisions are based on opinions and recommendations of others, seen on this digital platforms. Seems like these “social media celebs” are not the only ones to be trusted, because people want to see real customers using the products too.

True! Social validation has been around for decades, but the difference is that with today’s technologies is easier to reach and attract customers.

Massive  changes in social media platforms has given the chance to developers to create more specialized apps to aid with social validation and with the issue of real customers feedback.

Instagram with it’s large amount of users and it awesome visual content, is the ideal platform to generate social validation visually.

That is why the decision to develop an app able to promote products being used by real customers and not just paid ads or influencers that will approved the product.

Introducing PhotoReview

A brand new app developed by Seeed LLC for Shopify online stores owners, to generate social validation through real customers using the store Instagram feed.

A short Q&A session with the mind behind the app

  1.  What is PhotoReview?

     It’s a social validation tool, designed to work as a visual review, validating a product using pictures from your Instagram account.

  2. How does this app works? Just add the script or code to your product page file, add a hashtag to your product tags, and post on Instagram with the hashtag, the app will match each post with the product that contains the hashtag.
  3. How it will help to increase my sales? Customers will be able to see the product in use by different people and in many different ways, this not only validates the product but also gives a more human approach than the professional photos that a product usually has.
  4. Why do you think a customer’s review is so important? They are important because they create trust, they work as an indirect version of the traditional word of mouth.
  5. How the idea of the app came to your head? We needed a way to validate the effectiveness of fishing lures, so I thought what if we can place a photo of every single fish we get with that lure? and that was how all started.
  6. In your experience, How it was to create this app? It’s an extremely long process, each platform is different, and you have to adapt the app not only to Shopify but also to the server, the themes and comply with Instagram requirements.
  7. What does it takes to create any app? A great team of developers, someone in charge of the quality control of the functionality and another one to control the code that the developers deliver, in other words a team of experts.
  8. How difficult it is to work with big companies like Shopify and Instagram? Extremely difficult, because you never talk to a person, everything is done by email or tickets, it can be very frustrating to wait 3 days to get a yes or no.
  9. What happens after the app is ready? What you should do? Market the heck out of it, offer it to customers to get reviews, basically advertise it all over the place.
  10. What do you think is the next technology that will bloom in terms of apps? Anything related to augmented reality, the ability to see the item in the right place, like a base or a lamp in your living room, this will not only increase sales but also decrease product returns, because the customer will be able to perform a more intelligent purchase.

If you have any question leave a comment below or fill up the form.

Retail Business Alert, your store could be in danger

This is not a warning

But really, is there a future for Brick-and-Mortar stores?

Is not easy to predict what’s next in the digital world, but one thing is sure, e-commerce and social media platforms are here to stay, evolve and with them the consumer behavior.

Recent reports have shown that people prefer to buy online rather than in a brick-and-mortar store.

Customers with high buying frequency are more likely to purchase online, and this is just because it’e easy, cheaper and less time consuming. With a world full of options for a customer to find any item online and the advantage of social media, showing them where to find them easily. It’s not a surprise, that traditional in-store shopping has decrease their sales. The rules have changed and the competition is rough. As a retail store you are competing with the whole world. This is a big deal for any business.

This is not a warning, but a reality. Now is the time to take action for the future of your business.

It doesn’t mean that your store have to close doors to the public. It’s more about to integrate the digital commerce to your business. Open a new landscape full of opportunities for your business to grow.

With all your experience within your industry and the knowledge about your business, it will be easy to embrace a brand new digital store. A mirror of your physical store, but with a big difference that store will be doing business 24/7.

On the other hand if you already have an online store, keep in mind the following:

Tips for online stores

  • Visuals are very important, show your customer high resolution images to appreciate the product properly.
  • Keep your inventory updated online, would be very disappointing to show a sold out product.
  • Your online store is the face of your business, keep it functional and easy to navigate.
  • Social Media is a must, but it needs to be done properly and following some branding rules.

Don’t be afraid to change and be part of the future. It might sounds overwhelming, but it will payoff.

What to know more about how to take advantage of the digital world?

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It just might be the best time investment for your store.

Looking forward to meet you.

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