It is no news to anyone that the new social media that is getting almost all the attention these days is TikTok! 

Although probably today most people know that it exists and what it is, the truth is that many of us "millennials" and "boomers" find it difficult to understand it.

How many of us did not create a profile and then deleted it after not understanding it?

How many of us received explanations from nephews, sons, daughters and cousins (people much younger than us) and still did not understand? 

If that's your case, don't worry, you're not alone!

Today we want to talk about TikTok since it has not only become the new boom of the media world, but it has come to stay! And as always, we want to give you the right information so that you can analyze if it is useful or interesting to you, both for business and for personal life.

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. One interesting factor in TikTok is that despite being a global app, it has a strong focus on localized content. The app often runs local contests and challenges and captures on local trends through the use of localized hashtags.

TikTok is a network that does not allow advertising space like Facebook or Instagram, this would mean that it does not compete in any way with other social networks in terms of marketing channels. Despite this, many brands have seen the rapid growth of this plataform, the popularity it has and of course the number of users, although these are mostly quite young, mainly adolescents, although it does not exclude adults who little by little begin to join.

Many brands have started to see it as a place to market their products, of course not in the traditional way that we know until now, but they are innovating and reaching a much younger audience. Various brands are using techniques like TikTok challenges and contests to get users to generate brand-related content.

Simply put, TikTok is a fun, entertaining, and addictive app that has seen a surge in popularity in recent months. The app also has the potential to become the next great social media and marketing platform. However, it is not yet known how the creators of the application will take advantage of this potential and maintain the current popularity of the application.

What do you think of TikTok? Let us know...

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