Have you ever thought about the amount of information you can obtain by analyzing people's behaviors through Social Media?

It is important to be clear about how each of us sees social media. Many people think of these spaces as more for social interaction and do not understand the immense potential that they hide behind.

First it is important to say that today there are about 112.5 million users on Instagram, 1.69 billion on Facebook and 330 million on Twitter. And so the list of each network is quite large and continues to grow.

That is why it is important that your company or brand has a presence in the networks. but just being there is not enough!

With all the information and the amount of posts that billions of people upload daily, we can do studies to understand better our consumers behaviors, know what they like, what they search for, at what time they are more active, etc. 

Many people think that being in the networks is a piece of cake and that simply by advertising a little you can get what you want. I'm sorry to put your feet on the ground, but it's not that easy.

Managing social media requires knowing each of them, since Facebook does not work the same as Linkedin, or Twitter the same as Instagram. It is important to understand how each one operates, its functions, what is allowed and what is not, what time is better to publish in each one, etc.

On the other hand, content creation is very important for your business to stand out! you need to say what is important, and in a way that the public wants to read and know from you. The images you handle must be of quality, designed and worked for it, it is not enough to download stock images

In short, Social Media gives you a chance to see what interests your customers the most. Based on that information you can create a better marketing strategy to attract such customers. Creating content that can be relatable for your audience, increasing engagement on your social media presence. 

It is important for you to analyze how you are managing your networks, what message you are giving and how this is being received.

Social Media is more important every day, and with the constant changes that they are having, it is important to always be at the forefront.

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