There's no perfect eCommerce platform YET, here's why
If you have 1 wish about your eCommerce platform, just one, what would you change? Yes, one wish is not enough. There are probably more than 10 things that you would like to change, add or improve to your current platform.
May 11, 2021
4 min read
If you have 1 wish about your eCommerce platform, just one, what would you change?
Yes, one wish is not enough. There are probably more than 10 things that you would like to change, add or improve to your current platform.
Shopify, BigCommerce, Magento, PrestaShop, Oracle Commerce, it doesn’t matter your platform, is probably missing something; it could be a better catalog, support for more fields, ease of use, payment integrations, etc.
There are literally hundreds of things that you need, but all of them are never there. One has some of them, the other one has a bunch of them, but there’s no one that is fully complete.
Why none of them are fully complete?
Is not about the money, the development time required to make it happen, or even about the number of users requesting it, it’s about lack of experience.
I’m not talking about user experience, I’m talking about real hardcore eCommerce experience, shipping items, uploading items to the catalog, multi-industry interaction, customer service, and support, even just the simple day-to-day operations of a small grocery store.
They can’t nail it, none of them can, and here’s why.
Let me give you a few examples:
Teslas are cool, right? Why? Because they are eco-friendly, user-oriented, high tech, fast and they were designed thinking about the user. Apple computers are cool too, bold, high performance, great looking, intuitive, and they were also designed thinking about the user.
The same happens with fridges, TVs, audio equipment etc., all of them were designed thinking about the user.
I’m not saying that the eCommerce platforms are not designed thinking about the user, don’t get me wrong, but what’s the only difference between those examples and the eCommerce platforms? Is simple, in all those products the engineers behind them are users of the product, they have Teslas (Or at least some kind of car), fridges, TVs, they program and design in apple computers, etc.
However, I can guarantee you that less than 1% of the engineers, marketers, developers, executives, etc., have or run an eCommerce business.
And that’s a big issue, because most of the guys behind the creation of your platform are not users of the platform, and they will never be.
Why is Shopify probably the best and simplest platform out there?
Easy, I’m going to quote Wikipedia here “Shopify was founded in 2006 by Tobias Lütke and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment. Dissatisfied with the existing e-commerce products on the market, Lütke, a computer programmer by trade, instead built his own”
Get it? He was a user and a developer, he saw the need and he created the tool for it, and Toby is not the only one, the same can be said about Steve Jobs and Wozniak, Elon Musk, and all the other founders. They are users of what they make.
This “advantage” that Shopify has, also reflects its main weaknesses. Shopify lacks advanced product options, and large catalog support, why? Because it was created to sell sky clothing and accessories. That means that you can cover most of the store items with 3 variant options, for size, color, and something else. It also means that there’s no need for a large or complex catalog with thousands of items or multiple variants.
And before you think that small businesses don’t need huge catalogs, think again. Fishing and tackle stores, gift shops, minimarkets, hardware stores, parts stores, and many other small businesses can be super small but can carry thousands of items.
That’s why Shopify is so great for clothing, shoes, cosmetics, and simple catalog stores because it was made for that literally. And that is also the reason why you need an app for everything else.
We, as an agency and as users, need a platform that constantly checks their core business; a platform that is user-oriented, a platform that doesn’t sacrifice a great backend for a hostile front end, a platform that understands that everyone should be able to change a banner and that payment processors are friends not foe. A platform that integrates and evolves based on customer needs.
Dear perfect eCommerce platform,
If you are out there we need you, if not, we will create you…
Seeed you soon.