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Author: Rowland Saer

irce trade show entrance

The rules of a successful trade show

Why is important to have a successful trade show?

Trade shows can be a great tool to develop customer relationships and yes, we are an online advertising agency and we are telling you that you should do it.

You can reach thousand of customers online and sell hundreds of thousands of dollars, but trade shows will always be there making sure that you can connect with key industry players, manufacturers and buyers in a way that only a trade show will do, not only because they are there but because they go there looking for the same reason as you, to share an experience and to put your name out there.
This is the reason why it’s so important that you follow a series of easy but often ignored rules:

1- they don’t care who you are only what you do.

This is probably the mos important thing to understand on any type of advertising, show your customer what you do, yes your brand is important but you need to transmit a clear message until your brand is big enough to speak for itself, so if you manufacture donuts that’s what you need to put there.

2- On 80% of the cases they are there to find a solution for a  problem 

Again like we told you on number one keep your message clear so when they pass by they’ll se it and think oh I need a donuts manufacturer.

3- Stop traffic

People will pass super fast in front of your booth so have something that drives attention outside or on the edges of your booth, it could be something non related to your business, or a prototype or something just make them stop so your sales guys can jump on them.

4- Don’t offer a product offer a solution

Stop trying to sell something, listen to the customer and try to find a solution for his problem, even if you don’t offer it they won’t forget you.

5- Make it memorable

Yes everybody uses a pen, but how many times have you stop to read the advertising on it?, don’t just give away useless stuff give away things with value, things that the’ll keep on their desks or their houses and please add what you do to the logo don’t just put the logo there.
Simple but effective rules like those will keep yo’r booth busy and will make a successful trade show.
showing the benefits of google analytics

What’s the big deal about of Google analytics?

Google analytics is probably the most useful tool that you can install on your website, statistics, behavior, bounce rates and so much more, did I also mention that is free?

Surprisingly we see a lot of stores without the tool, since Google analytics only starts gathering data once it’s installed all the data prior to the installation will not be there, as you can imagine this means that you’ll need to wait at least one month to have reliable data to evaluate your customer behavior.

So stop wasting data, go to Google analytics, sign in, create an account and install the code on your website (we’ll upload a tutorial to our youtube channel before monday make sure to subscribe)

It will provide you with statistics that go from your user location to your user age and sex, amount of visits, new vs repeated customers and many many more.

Let’s review some of our favorites.

1- User location

google analytics geo location

 

 

 

 

 

 

 

 

 

 

 

 

 

The most interesting and addictive of all, it shows you where are your users located from the country down to the city, not only works to find out where are your customers coming from but also to identify threats and locate attackers.

2- Adquisition

google analytics adquisition

 

 

 

 

 

 

 

 

Where are your customers coming from, is that influencer working? are your ads driving traffic? all these answers are ready for you there everything that enters your site and where they came from gets recorded there.

3- Behavior Flow

google analytics behavior flow

 

 

 

 

 

 

 

 

Where they landed? where they went after that? all your customer’s interactions are recorded there, this is extremely useful, it will show you if they like a page, if they don’t this is an extremely powerful tool  to diagnose customer behavior.

And these are only a few tools, Analytics is full of them and they are all free.

Now next time you get a website done or an online store ask your developer or advertising agency to install google analytics from day one.

If you have any questions fell free to contact us.

Shopify store and no sales? try a paid theme!

We all know the formula (new Shopify store+Money on marketing= no sales), is your store in Shopify not selling anything or just not enough?

Get a paid theme.

Yes if your store is not selling you should get one, Shopify free themes are as good as they can be, and often they can be useful to start and set something that only your friends and family will access, after all they know you, they know you will deliver. But an stranger buying from a store that looks ugly or that  doesn’t display the products right, well that’s not gonna happen.

I’m sorry to tell you this but on the internet we do judge books by their cover, this means that you do need to look not perfect but you have to look gorgeous, our dear internet is full of scams, frauds, phishing etc. You can’t expect anyone to buy from an ugly store.

Paid Shopify themes will give you the chance to look professional fast and easy, they’ll give you the option to add more content to your home page, have better looking sections and feature your top selling products the right way.

But wait, it’s not only about the look

Shopify paid themes are also designed to feature your products better, you’ll have bigger product pictures, description tabs and accordions, color swatches, extra pictures etc. most of the paid themes also behave better under the hood, they are designed to please the search engine and to load fast, really fast. They are also ready to feature your Instagram and twitter accounts and they come with the email capturing pop up included this means less apps to install that will slow down your store.

You’ll also get support, paid themes have great support, you can count on the developers of the theme if you need help performing tweaks and little improvements.

They’ll raise the bar for you

The more you have the more you want, your perception will improve, now you’ll want your store to look professional pushing your picture taking to the limits, because the look and feel of your store is now a priority the entire concept of the company will change, you’ll evolve from the I have a store to I have an eCommerce site.

Sales will increase

What does good looking and trustworthy have in common? they get all the customers, your store will be now a mature sales funnel creating trust on your customers from the first interaction. Also are you really willing to put advertising money on a store that looks like a weekend project?

Make it yours…

Now that you don’t have a stock looking theme is time to give your store a more personal look, take your own product pictures or hire someone to do it, it’s also time to include you in the formula, forget about being an anonymous seller social validation has proved that people want to do business with people, tell them your story, show them your face, your way of living, show them who you are.

If you need help at any point of your eCommerce journey we are here for you.

 

 

Let me guess, you need more customers…

You should invest in advertising especially if you are doing fine.

It’s the oldest story in the book, a customer will call us when he has no sales, no customers and nothing new to offer, this is so common that I’m writing this article in hopes that it will change the way some business owners think.

So why, why you should invest all the time?, why your company should always have a marketing budget?.

Well a marketing budget is an insurance, yup an insurance for failure; let me put it this way, you have a super successful clothing store, everything is doing fine your sales are all over the top and the customers make super long lines to purchase your products. 10 blocks from your store a crazy entrepreneur is starting a new business and guess what is a clothing store, the store is half the size of yours, have a quarter of your inventory but it’s cool, non traditional, the type of store that will have virtual fitting rooms, online ordering from the web, social media and even snacks for the customers.

Since your new competitor delegates a ton to automation and online ordering he can save a ton of money on inventory, payroll and time, precious time.

You don’t know it yet but your sales are starting to slow down, at the beginning you’ll blame the rain, the holidays or the season, only to realize that your payroll is eating up your working capital and that your inventory is just sitting there.

What should you do?, first you have the amazing idea of doing some radio advertising only to realize radio is good for building a brand but not for saving it, then you’ll be a victim of those “first place on google guarantee” phone calls, again you find  out the hard way that Google ads it’s a money leak if you don’t have an optimized website with conversion tracking, landing pages, call tracking etc.

In a desperate act you start researching all over the internet and learn that your IT guy is not a marketing specialist, your website is build in a obsolete platform thanks to a freelancer or “website guy”.

Basically you learn that what you need is a professional, someone that knows, someone that understand marketing , a company that can get your business back on track.

The only problem is that you don’t have much money, you don’t have a budget and probably all your online presence is being held hostage by the website guy, he has all your passwords, your domains, social media accounts and your logo.

So how can you fix all this mess?, first of all set a budget, from now on you’ll need a marketing budget and you need to make it decent, nothing huge but decent, a percentage from your profits or something, keep in mind that you’ll need to build a whole new structure to rebuild your business from the ground up.

Then  you’ll need a strong website, in a great hosting environment, read about it (we recommend wordpress) if you need an online store go with shopify nothing is easier.

Find an agency that works with inbound marketing, not a regular agency. Why? because inbound marketing agencies focus only in results, regular agencies focus on exposure (you know that thing you needed when everything was doing fine).

Set up goals and be ready to make some drastic changes, the world has changed we need to change too.

I won’t lie to you ER (Emergency Room) Marketing is not pretty and the patient will take some time to heal, but once it does it will be better than ever…

But that doesn’t mean that after you are fine you will forget again to about the marketing budget!!!!

If you need more information reach us at 305.400.9514

or fill the form below

Five reasons of why you need your own real estate website

There are multiple reasons why you need to start using your own website instead the one provided from your office.

Here we are going to state the top 5.

1.Your own website won’t go anywhere.

If you own a website you won’t loose it every time you move with a new company. It’s true that they give you a bunch of tools to market it, but the tools are extremely generic and  designed to be a one fits all solution in a saturated market like the real estate.

You don’t need a generic approach, what you need is to offer personalized and exclusive solutions to your customers.

2. It adapts quickly.

Big corporations have a large budget but the ability to change in any way is extremely limited, it could take years for them to adopt a new technology, in your case you can change really quick and adapt to new markets almost instantaneously.

3. Make it yours

It’s your site after all, you could design it anyway you want, add all the features you need and also every lead and every email will be yours and not theirs. Keeping a customer database can be a huge thing if you take advantage of it.

4. Be an specialist

Only the huge companies that spend millions of dollars on advertising can afford to target everybody, small business and individuals should focus on niche markets, for example, millions of people will be searching over the internet for houses on sale, but then they realize that they need to be more specific so they look for “houses for sale in Kendall with pool” this is a niche market and this is where you want to be.

5. You will actually show up on a google search

Google knows that real estate sites provided by real estate corporations are opened and closed every day, so they are not considered a reliable source of information, even if you stay with your office site for a long term, however if you change to a different company all your search ranking will go away, when you have your own site on a private server with a content managing platform like wordpress you are telling google that you are not just any realtor, you are here to stay, because of that you will be able to actually show up on Google.

We develop websites designed in wordpress and hosted in Google Cloud specifically designed for SEO (search engine optimization) that will put you on first page in no time and our starter plan for a full website self managed starts in $500 and we take care of everything.

If you need more information reach us at 305.400.9514

or fill the form below

set marketing goals

Is time to set your Marketing goals

Set up your Marketing goals today!

Every once in awhile we have to stop our automatization and mind to think about what we want to achieve. This is not an easy task but without it, your strategy, business plan or idea just won’t work.

So, when customers ask for advice on How to make local SEO work? Or What to post in their social media networks? Or as simple as Which one is the best theme for their business web page?, the answer is always the same: “Sit down, relax and think what you want to achieve with your product or service? and How far will you want to go with it?, questions that only the customer could answer, because their dreams and goals are unique and our only job it’s to make it happen.

Set up your goals but they must be written down, not only in your mind!

1- Be specific and think about:

  • What you want to get from your product or service?
  • How want do you want your product or service to be seen?
  • Ask yourself, How you can do this? And why you want this?
  • Prioritize in order of importance what can be accomplished first?

2- Measurable goals, this way you can keep track of your progress, make adjustments, meet deadlines and stay motivated during the progress.
You have to be able to answer questions like: How long?, How many? And How to know when it is accomplished?.

3- Your goal need to be realistic, remember your goal must adapt to your budget, deadline, location, customers needs, production process and all the process that will make your product or service a success.

4- Relevant, the goal must be relevant to generate an impact in your business, worthwhile, match other needs, can be done under actual budget and also it is the right time to implement.

5- Prioritize what to do first in order to be more productive, schedule and set up a deadline to meet.

Clear your mind and dream because when you work hard for what you want, all your dreams come true. Remember goal achievement requires commitment and sacrifice.

Motivation is the key to success.

Digital Marketing is like a love story!

Think about this, would you propose on a first date? 

No, right! thats too crazy, but thats the way we have been treating our customers for decades, telling them what to buy and what’s best for them, without listening.

 
We have been driving the marketing rules, but not anymore.
Because of the internet, customers have more information than ever, their buying behavior have changed and now we’re under their own rules. If your business wants to gain that customer, think about gaining their trust first and go along them at their own pace.
 

Think of a relationship.

Great things will happen once you start knowing each other.

  • Remember, you can’t tell them what to do, you have to be an open book where they can find what they are looking for.
  • Be prepared to offer the best from your business and this means not only your product or service but your help also.
  • Work for a long-term relationship not for a one-time sale, what your business needs is customers that feel appreciated and cared.
  • Your business have to be seen as a reliable, trusted and a worthy place for them. This way you can win not a customer, but a friend that enjoys doing business with you. 
It’s like winning the heart of your sweetheart!!!

How to get free REAL followers in twitter

 

Learn how to get free real followers on twitter the easy way

Remember buying followers is not such a good idea, you may get instant followers  but a the end what you really need are customers, so take your time, relax and start growing your social media community day by day, bit by bit.

Here’s the link for tweepi http://tweepi.com/

Keep in mind that the free version is really good but the paid version will save you a ton of time.

 

Content is King, all hail content marketing!

Content Marketing is the most efficient way to get new customers

 

The secret of your online success will be content marketing, what’s content marketing?, well is the art of creating interesting content in order to attract customers, this post is literally pure content marketing, but how can this post can turn our readers into customers?, well the thing with content marketing is that you are not trying to turn them into customers, you are providing them with knowledge, why? I have two big reasons for you.

1- Loyalty

Let me give you an example, if someone reads one of our post of how to improve you website and he notices that his website is starting to get more visitors after the improvement he’ll come back to us for more tips and how to’s, at some point the reader will need help or need something more complex than just tips, at that point he’ll call us, because we where the ones who gave him the right advice for free, even if the reader can’t afford us when someone ask him how he got so successful he’ll tell them about us.

2- Know how

We are not writing all this just because we like to make things up, what we post here is pure knowledge obtained the hard way, making mistakes. So if we tell you don’t try this and try that is because we already did it, so if one of our readers get’s stock at some point, or need’s help he knows that we can help him.

 

 

Content marketing means hard work, it means to sit down and write every day or every week (or we can do it for you), it means to share your bad and good experiences with the world.

 

 

When writing keep in mind the following best practices:

  • Write about useful techniques, things that people do everyday or unique stuff, something you developed just for you or how you accomplish something, even if it’s not the most popular way to do it.
  • The content needs to have at least 500 words, 500 words are enough to express an idea or to explain something and search engines love that number,
  • Pic a keyword or key phrase, it could be the main focus or the post and use it at least one time on a title and twice in the content, in this post the key phrase is content marketing, so we place it in several places, but be careful with this, if you abuse of the key phrase the search engine will mark your article as spam, so just use it when you really need to.
  • Write in a friendly way not everybody is an expert in your area so have some links to Wikipedia ready for them so they can read about those complex concepts or big words.

Agencies like us develop content for our customers, how we do it? we’ll  we have dedicated people writing content for each industry, let’s say we have a customer that needs an article about the lifestyle in Miami, we have a dedicated person writing content for real state and lifestyle, he’ll do the research base on newspaper articles and different online sources, the article get’s reviewed by you and then publish on you website.

Our copywriters can create articles base in anything you send us, news, trends, events, etc.

Google Ad-grants, a nonprofit dream come true…

Google Ad-grants for non profits, this is a game changer…

 

No this is not a scam or another to good to be true opportunity, if you are a nonprofit Google can give you 10,000 dollars a month for free on search ads, trust us 10,000 dollars a month can be a huge push for your nonprofit organization, with a Google Ad-grants your nonprofit organization will be able to play shoulder to shoulder with the big guys.

This can help you create more traction, get more sponsors, push your fundraising events or even sell more of your merchandise on your online store, imagine what your nonprofit can do with an Ad-grant from Google…

Who is eligible for the Ad-grants program?

 

According to Google (link to the Ad-grants here) this are the requirements:

Your organization must comply with the following

  • Hold current and valid charity status, as determined by your country; please see your country’s charity status definition below.
  • Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use.
  • Have a functioning website with substantial content

And this are the organizations will be excluded of the program

  • Governmental entities and organizations
  • Hospitals and medical groups
  • Schools, childcare centers, academic institutions and universities (philanthropic arms of educational organizations are eligible). To learn more about Google’s programs for educational institutions, visit Google for Education.

 

Google Ad-grants is a true opportunity for those who need it most

 

This will be a game changer, Google is by far the most used search engine in the world, this means that the ads of your organization will be seen by millions, all you need to do is register your nonprofit organization here, then apply for the ad-grants account with the same account of your non profit here, and then you have two choices, you can create your own campaign or set an appointment with an agency like us and we can do it for you.

If you choose to do it yourself please keep in mind the following rules from google, otherwise your ad will be rejected.

Acceptable

Ad:
Shop and Fight Cancer
Our Pink Ribbon Collection has
Unique Gifts for a Great Cause.
www.yourcharity.org

Keywords:
Shop for cancer
Shop for breast cancer
Cancer store
Cancer merchandise

Not Acceptable

Ad:
Buy Gifts Online
Apparel, Books, Music & More
Save Time and Money Now!
www.yourcharity.org

Keywords:
Buy clothing
Online clothing store
Online shoe store
Shop mp3s

As you can see the ad must reflect the cause of your non profit organization, so keep that in mind if you are planning to do it yourself.

Remember to register as a non profit here, before you start the process.

If you need help at any part of the process contact us at us@seeed.us