10 Tips to Prepare Your eCommerce For a New Holiday Season

Written by Maria Camila Gomez

08.15.2022

As the color of the leaves begin to change and a chill begins to fill the air, we all know that autumn is on its way. For many of us, this means breaking out the cozy sweaters, sipping on Pumpkin Spice Lattes, and getting excited for Halloween. But for those in the eCommerce world, autumn also means preparing your eCommcerce for one of the busiest times of the year—the holiday season.

Whether you sell Halloween costumes, Christmas decorations, or Hanukkah gifts, now is the time to start getting your online store ready for the influx of customers. For many businesses, this time of year is a crucial opportunity to capitalize on increased online traffic and sales. But with so much competition, it’s more important than ever to ensure your eCommerce site is up and running smoothly.

A slow or poorly designed website can make you lose customers and sales, so it’s important to take the time to prepare your site for the holiday rush. If you’re looking to prepare for the rush, here are 10 tips to help you. Happy selling!

Prepare your eCommerce to get more sales

#1. Plan ahead

One of the first things you should do is look at your sales data from last year. This will give you a good idea of what to expect regarding traffic and order volume. Based on this information, you can start planning ahead and ensure you have the necessary resources to accommodate an increase in traffic and orders.

#2. Review your Software solutions

To ensure that your eCommerce site can handle the increased traffic and sales, reviewing your software solutions ahead of time is important. This includes your platform, hosting, payment gateway, and shipping providers.

The last thing you want is your site to crash or your payment gateway to go down in the middle of the holiday rush. By reviewing your software solutions ahead of time, you can avoid potential problems and ensure a smooth customer experience.

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#3. Optimize your website for speed

A fast website is essential for a good user experience. If your site is slow, customers will likely get frustrated and leave without making a purchase.

There are a few things you can do to prepare your eCommerce and optimize speed, including:

You may want to read:
5 reasons to migrate or start your eCommerce in BigCommerce

#4. Improve your website design

Also prepare your eCommerce design can have a significant impact on conversion rates. If your site is outdated or not user-friendly, customers are less likely to complete a purchase.

To improve your website design:

  • Start by taking a look at your overall layout and navigation.
  • Focus on your product pages and the check-out process.
  • Make sure everything is clear and easy to find and that your check-out process is simple and quick.

#5. Increase security

With the increase in online traffic and sales, comes an increased risk of fraud. To protect your customers and your business, it’s important to optimize your site security during the holiday season.

There are a few strategies you can implement do to so, including:

  • Getting an SSL certificate
  • Enable two-factor authentication
  • Using a fraud detection service
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#6. Offer promotions and discounts

Promotions and discounts are a great way to attract customers and boost sales during the holiday season. But it’s important to ensure that your promotions are targeted and relevant to your audience.

To choose the right promotions and discounts, start by segmenting your customers based on factors like location, purchase history, and demographics. Then, create different promotions for each segment. This will ensure that your promotions are relevant and appealing to your target customers.

#7. Create holiday-themed content

In addition to promotions and discounts, you can also attract customers with holiday-themed content. This could include blog posts, Social Media, email newsletters, etc.
Holiday-themed content is a great way to connect with your audience and show them that you’re in the holiday spirit. It’s also a good opportunity to promote your products and services in a festive and fun way.

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#8. Increase your Social Media activity

Social Media are one of the best platforms to promote your eCommerce business during the holiday season. It‘s the time of year when people actively search for gift ideas, so it’s important to ensure you’re visible on them
There are a few things you can do to increase your Social Media activity, including:

  • Running ads (paid media)
  • Hosting a giveaway contest
  • Posting updates regularly

#9. Send email newsletters

Email newsletters are another great way to prepare your eCommerce and promote your business during the holidays. It’s an opportunity to share holiday-themed content, promote your latest products and offer exclusive discounts and promotions.
To make sure your email newsletters are successful:

  • Start by segmenting your list.
  • Personalize your emails and make sure they are relevant to each segment.
  • Focus on the call to action and include a compelling offer encouraging recipients to take action.
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#10. Prepare your Customer service team

The holiday season is a busy time for Customer service teams. To make sure your team is prepared:

  • Start by increasing staffing levels.
    Provide training on how to handle holiday-related inquiries and complaints.
  • Make sure your team has all the resources they need to be successful.
  • Following these tips can prepare your eCommerce business for the holiday season and maximize sales. You can ensure a successful holiday season by increasing website traffic, improving conversion rates, and offering promotions and discounts.

Develop specific features for your eCommerce

As the eCommerce website is the backbone of your business, you should develop unique features that can ease the shopping process for your customers and make it more fun. The following are some of the must-have features for an eCommerce:

  • A user-friendly interface: this means easy navigation and a search bar that actually works.
  • A wishlist: is a great way to encourage customers to return to your site. It also allows them to keep track of items they’re interested in.
  • A mobile app: in today’s world, people use their smartphones for everything. So, having a mobile app for your eCommerce business only makes sense.
  • Secure payment options: it’s important for both you and your customers. You should offer various payment options like PayPal, credit cards, and bank transfers.
  • Live chat: it’s a great way to provide customer support and answer any questions your customers may have.

Having these features means preparing your eCommerce to make the shopping experience more enjoyable for your buyers. As a result, they’re more likely to make a purchase and become loyal customers.

Looking ahead

During 2021’s holiday season, retail sales grew 14.1% over 2020 to $886.7 billion. Increase your sales as well by following these 10 tips, to prepare your eCommerce business for the holiday season. A successful holiday season will depend on increasing website traffic, improving conversion rates, and offering promotions and discounts. But most importantly, focus on providing a great customer experience. If you do that, you’ll surely have a happy and fulfilling holiday season.

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